Head of Marketing Growth Strategies

2 weeks ago

Atlanta, Georgia, United States Umba Daima Full time

Compensation: $xx/hour, varies by experience and location

Company Overview: Umba Daima is an innovative NFT studio dedicated to engaging creative projects while fostering community and delivering Web3/NFT experiences.

Position Overview: We are in search of a visionary leader and adept people manager to spearhead the development of our marketing division and various upcoming marketing endeavors. This role encompasses the recruitment and management of talent, the establishment of robust systems for our marketing team, and the formulation and execution of marketing strategies.

Key Responsibilities:

  • Develop and implement marketing strategies aimed at driving growth in four primary areas: Brand Awareness, Community Engagement, Revenue Generation.
  • Enhance traffic to Umba Daima's platforms, websites, and projects.
  • Assess revenue objectives and devise marketing initiatives accordingly.
  • Strategically plan and oversee marketing campaigns for NFT projects and collections.
  • Collaborate with project and community managers to execute marketing initiatives for programs, online events, in-person gatherings, and other activations.
  • Work alongside agencies and marketing contractors to achieve objectives.
  • Maintain up-to-date, effective, and cost-efficient marketing materials in partnership with the graphics department.
  • Stay informed about Web3 events, activities, and initiatives.
  • Coordinate with design, content, and community teams to ensure strategic content distribution across various platforms.
  • Build and nurture relationships with international stakeholders, Web3 brands, and community partners.
  • Identify, onboard, and manage influencers to amplify marketing efforts.
  • Utilize data-driven insights to evaluate marketing initiatives and make informed decisions.
  • Recruit, interview, and onboard new talent to expand the marketing department's capabilities.

Required Qualifications:

  • A minimum of 5 years of experience in a growth marketing role.
  • Demonstrated success in expanding brands, audiences, and communities.
  • Proficiency in MailChimp, Google Suite, social media scheduling tools, and digital advertising platforms.
  • Experience in creating and managing digital advertising campaigns, particularly on platforms such as Facebook, Instagram, Twitter, Reddit, Google, and YouTube.
  • Strong networking and relationship-building skills.
  • Experience collaborating with content creators, writers, designers, and influencers.
  • Exceptional outreach and communication abilities.
  • Proven track record of managing multiple projects in a fast-paced environment.
  • Detail-oriented with excellent time management and organizational skills.
  • Ability to work flexibly, including nights, weekends, and occasional travel.
  • Comfortable navigating ambiguity and entrepreneurial settings.
  • Data-driven mindset with strong analytical skills.
  • Experience working within diverse international teams.
  • High integrity work ethic and a genuine passion for music, art, Web3, and NFTs.

Preferred Qualifications:

  • Experience in media and public relations.
  • Background in Web3 marketing.
  • Familiarity with creating and/or collecting NFTs.
  • Experience in marketing NFT projects or initiatives.

2022 Umba Daima LLC. All rights reserved.

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