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Chief Marketing Officer, Growth Strategies

2 months ago

Atlanta, Georgia, United States EverTrue Full time

About Us:
EverTrue stands at the forefront of advancement technology, empowering educational institutions and non-profit organizations in their fundraising endeavors. Our merger with ThankView in October 2021, facilitated by Rubicon Technology Partners, has enriched our mission-driven team, dedicated to making a meaningful impact in our field.

Our core mission revolves around fostering relationships, igniting generosity, and enhancing lives.

By merging institutional data with actionable insights from various integration partners, we equip education fundraising professionals with the essential tools to engage alumni, secure support, and assess their success.

Currently, numerous higher education and K-12 institutions depend on EverTrue to enhance their engagement, identify, prioritize, and manage their fundraising prospects.


As a remote-first, U.S.-based organization, we support employees across more than 30 states, promoting a culture of knowledge sharing, celebrating achievements, fostering creativity, and ensuring enjoyment in our work. This position is available for employment in select states.

At EverTrue, we understand that it is unrealistic for candidates to meet every requirement outlined in a job posting.

We encourage you to apply if you meet most of the qualifications, as we recognize that skills develop over time.

If you are eager to learn and grow with us, we invite you to consider joining our team.


EverTrue is an equal opportunity employer, committed to fostering a workplace that values diversity and inclusion.

We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Our commitment to diversity, equity, and inclusion enhances employee engagement, client satisfaction, and external partnerships. We believe that inclusivity strengthens our collective performance; diversity is integral to our identity.

Your Profile:
(Required) You possess a minimum of 5 years of experience in crafting and implementing lifecycle marketing strategies that achieve key acquisition, engagement, and retention objectives.
You have a background in Marketing within a SaaS environment, ideally in a scale-up or high-growth context.
You have demonstrated success in growth marketing or demand generation roles.
You are skilled in leading enterprise demand generation strategies, employing performance marketing techniques, and developing content strategies.
You have hands-on experience executing marketing campaigns across diverse channels.

Your analytical mindset enables you to utilize data and metrics to inform decision-making and enhance marketing effectiveness.

Your communication skills are strong, allowing you to collaborate effectively with cross-functional teams and advocate for marketing initiatives to key stakeholders.


Your Contributions:


You will establish a sustainable, scalable, and repeatable growth and demand generation framework that propels EverTrue into its next growth phase.

You will mentor and lead a team focused on demand marketing, events marketing, account-based marketing, and more.

You will devise plans and programs to support growth across various segments, from an ABM strategy in Enterprise to a high-velocity approach downmarket.

You will collaborate with Sales, Product Marketing, and Customer Success leaders to implement EverTrue's overarching marketing strategy and objectives.

You will create comprehensive content programs across multiple channels (content, email, digital ads, social media, events), optimizing for the most effective and pipeline-converting channels.

You will work with cross-functional teams to enhance and develop best-in-class marketing data and technology capabilities.

Why Join Us:


We offer competitive compensation, with a salary range for this role. Additionally, we cover a significant portion of your healthcare premium, and we operate in a remote-first environment with no plans to return to a physical office. Our employee happiness and well-being perks are highly valued.

Experience a True Adventure with us; after your first year, we provide a stipend for vacation, and you can enjoy your True Birthday, where you will receive a day off, and EverTrue will contribute to a charity of your choice.

Invest in your personal and professional development with our True Growth perk, which offers a stipend for self-improvement.
We prioritize work-life balance, offering discretionary time off, holidays, sick days, half-day summer Fridays, a recharge week at the year's end, and monthly Flex Fridays.
Our goal is to ensure that you feel excited, fulfilled, and happy in your work.

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