Category Insights Analyst
5 days ago
We are seeking a highly skilled Category Insights Analyst to join our team at JBS USA Holdings, Inc. This is an exciting opportunity to work with a leading company in the poultry industry, where you will play a critical role in driving business growth and success.
Key Responsibilities- Stakeholder Management
- Work closely with senior leaders and other stakeholders to diagnose business opportunities, identify strategic initiatives, and set priorities.
- Create a pipeline of opportunities for stakeholders aligned with their Key Performance Indicators (KPIs) and company goals.
- Deliverables
- Produce regular weekly and monthly insights reports and analysis.
- Analyze consumer data and point of sale data to identify trends and opportunities.
- Monitor market trends, competitor activities, and emerging consumer needs to identify growth opportunities.
- Collaborate with the marketing team to refine brand positioning, strategies, and ensure alignment with consumer insights.
- Track brand performance metrics and adjust strategies as needed.
- Partner with marketing stakeholders to understand market and competitive strengths, weaknesses, opportunities, and threats, and provide actionable assessments and recommendations.
- Provide intelligence and consultative guidance for brand strategy, product positioning, marketing mix effectiveness, and new product development for marketing teams.
- Develop and execute brand research to assess the effectiveness of our brand identity, positioning, and messaging.
- Present insights to customers and stakeholders as needed.
- Market Intelligence Process
- Manage our market information database, manage multiple data sources, build dashboards, platforms, and automate processes to provide continuous support to enhance Market Intelligence program.
- Prepare primary and secondary market research with internal and external key partners.
- Develop communication devices (reports, forums, webinars, meetings, etc.) and routines to share actionable intelligence with audiences in a timely manner.
- Propose proactive routines and rituals to help develop market opportunities.
- Other Responsibilities
- Perform other duties as assigned by senior leadership.
- Education
- Bachelor's degree in Business, Statistics, or a related field.
- Experience
- Experience with analytics and insights.
- Experience using IRI, Nielsen, or other POS data sources.
- Excellent communication, networking, collaboration, and relationship-building skills.
- Experience with primary and secondary research tools.
- Hands-on experience with primary research techniques and design process.
- Strong analytical, consultative, and problem-solving skills.
- Organized and strong planner.
- Research mindset with the ability to communicate and present insights to a non-technical audience.
- Knowledge of marketing tools and methodologies.
- Proficient in Microsoft Excel and PowerPoint.
- Experience with pulling data from various data sources.
- Good understanding of how to properly display data.
- Understanding of reporting tools and concepts.
- Desirable
- Background working in the CPG or agriculture industry.
- Experience using IRI, Nielsen, or other POS data sources.
- Digital marketing and analytics experience.
JBS USA Holdings, Inc. is a leading company in the poultry industry, with operations in the U.S., Puerto Rico, Mexico, and the U.K. We are committed to providing the best products and services to our customers, building relationships of trust with our suppliers, and ensuring profitability for our shareholders.
Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, and Sincerity.
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