Digital Marketing Strategist

1 day ago


Nashville, Tennessee, United States J.D. Power Full time
Job Description

The role of a Digital Dealer Advisor at J.D. Power is to provide digital marketing support to automotive dealers in the New England states, focusing on improving efficiencies in digital advertising to drive more leads and increase sales.

This position requires a high level of travel within the designated geography, with a strong background in digital retailing, website optimization, SEO, SEM, and presentation skills.

The ideal candidate will have experience in automotive retail digital marketing, website optimization, and analytics, with a proven track record of improving digital demand metrics.

Responsibilities:

  • Provide consultation on digital advertising performance, operating within defined guidelines and metrics.
  • Assess and analyze dealer digital market strategies, tactics, and performance.
  • Provide metric-based coaching to dealership personnel to improve performance and efficiencies in digital advertising spends and performance.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • 3+ years of experience in automotive retail digital marketing.
  • Strong background in website optimization and analytics.
  • SEO/SEM campaign management and tracking experience.

Estimated Salary: $60,000 - $80,000 per year.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities



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