Digital Marketing Campaign Manager
9 hours ago
Job Summary:
We're seeking a skilled Digital Marketing Specialist to join our team at Clutch, a rapidly growing staffing agency. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns to achieve business objectives. This role requires a data-driven approach, excellent analytical skills, and a passion for staying up-to-date with industry trends.
Key Responsibilities:
* Develop and execute digital marketing campaigns to achieve business objectives.
* Conduct market research and competitor analysis to identify opportunities.
* Optimize website content and structure for improved SEO.
* Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
* Develop and implement social media strategies to increase brand awareness and engagement.
* Create engaging content for various digital channels.
* Manage email marketing campaigns, including list segmentation and automation.
* Track and analyze campaign performance metrics to measure ROI and optimize strategies.
* Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
* Bachelor's degree in Marketing, Communications, or a related field.
* 2+ years of experience in digital marketing.
* Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
* Proficiency in Google Analytics and other analytics tools.
* Excellent analytical and problem-solving skills.
* Strong communication and interpersonal skills.
* Ability to work independently and as part of a team.
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