Marketing Strategist for Growth and Engagement

7 days ago

Nashville, Tennessee, United States Urbanex Pest Control Full time
About the Opportunity

Urbanex Pest Control, a rapidly expanding company, is seeking an accomplished Marketing Manager to spearhead growth initiatives and customer engagement strategies. The ideal candidate will possess a strong background in campaign management, digital marketing, and analytical thinking.

Job Overview

The successful candidate will be responsible for creating impactful campaigns, elevating the Urbanex brand experience, supporting sales success, engaging customers, leveraging digital channels, and delivering measurable results. This role requires collaboration with cross-functional teams and external vendors to drive business objectives.

Key Responsibilities:
  • Campaign Management: Design and execute multi-channel campaigns, including seasonal promotions and service-specific offers, to educate and motivate customers.
  • Brand Experience: Ensure consistent, on-brand messaging across all touchpoints, highlighting the importance and value of pest control in safeguarding homes.
  • Sales Success: Collaborate with the inside sales team to provide high-quality leads and effective marketing collateral, equipping them with persuasive tools to showcase Urbanex solutions.
  • Customer Engagement: Drive customer retention with creative loyalty programs and personalized reactivation campaigns, utilizing targeted outreach through emails, texts, and seasonal alerts.
  • Digital Channels: Lead digital marketing efforts, including SEO, SEM, paid social media, and email marketing, to maximize lead generation and develop interactive dashboards to guide decision-making.
  • Measurable Results: Analyze campaign performance, track KPIs, and present insights to the executive team, optimizing campaigns based on data to continuously improve outcomes.
Requirements:
  • A Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4-8+ years of experience in marketing, with a focus on campaign management and digital strategies.
  • Expertise in digital marketing tools and platforms (e.g., SEO, SEM, social media, email marketing).
  • Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot).
  • Analytical mindset with a proven ability to translate data into actionable insights.
  • Exceptional communication and project management skills, capable of juggling multiple priorities.
Salary:

$80,000 - $110,000 per year, depending on experience.

About Us

Urbanex Pest Control is a fast-growing company that values innovation, teamwork, and growth. We strive to be the best in everything we do and aim to bring high-quality pest control services to every door in America. We are proud to be an equal opportunity employer.

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