Marketing Director for Business Development
3 weeks ago
We are seeking a seasoned Marketing Director to spearhead our business development efforts. As a key member of our team, you will be responsible for developing and executing targeted marketing campaigns that drive lead generation and conversion.
The ideal candidate will have a proven track record in B2B marketing, with expertise in copywriting, content strategy, and campaign management. You will collaborate closely with cross-functional teams to ensure alignment with business objectives and drive results-driven initiatives.
About the Role:
- Develop and execute comprehensive B2B marketing strategies to engage potential clients, nurture leads, and support sales objectives.
- Create compelling content that resonates with business decision-makers, addressing their challenges and presenting solutions effectively.
- Craft tailored messaging that addresses business pain points and delivers solutions, aligning with overall marketing and sales goals.
Key Responsibilities:
- Manage multiple projects simultaneously, ensuring on-time delivery and alignment with business objectives.
- Coordinate with external agencies, freelancers, or vendors when needed to support larger campaigns or overflow work.
- Analyze campaign performance, leveraging data insights to optimize content and improve ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B marketing with a strong focus on copywriting, preferably in a managerial or senior role.
- Proven experience in creating effective B2B marketing strategies and content that drive lead generation and support sales efforts.
- Exceptional copywriting and editing skills, with a portfolio demonstrating B2B content such as white papers, case studies, blogs, and sales collateral.
Benefits:
- A competitive salary of $120,000 - $150,000 per annum.
- A comprehensive benefits package, including health care plans, 401k plan, life insurance, paid time off, and more.
- Ongoing training and development opportunities to enhance your skills and career growth.
About Us:
Tactiq is a software solutions leader revolutionizing the direct store delivery (DSD) industry. Based in Richmond, Virginia, we bridge the gap between retailers, manufacturers, and distributors, streamlining communications, invoicing, and ordering to increase efficiency and service quality.
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