Regional Sales Manager

3 weeks ago

San Mateo, California, United States Vynca Full time
About the Role

Vynca is seeking a highly skilled Regional Sales Manager to drive sales growth and lead a team of Account Executives and Community Liaisons across a defined geographic region. The successful candidate will have a proven track record in healthcare sales within home health, hospice, palliative care, or other healthcare service companies.

Key Responsibilities
  • Sales Strategy & Execution:
    • Develop and implement a comprehensive regional sales strategy to meet enrollment goals and expand Vynca's footprint in palliative care and enhanced care management services.
    • Identify and secure new referral partnerships with hospitals, physician practices, skilled nursing facilities, and other relevant partners.
    • Lead and manage an enrollment pipeline, tracking progress at all stages, from referral generation to pre-enrollment activities, to ensure timely and growing monthly enrollment.
  • Team Leadership & Management:
    • Directly manage a field sales team, providing direct, hands-on coaching, performance management, and support to drive individual and team success.
    • Ensure the Account Executives and Community Liaisons align their activities with the regional sales strategy, focusing on relationship building, program education and awareness, community engagement, and patient referrals.
    • Monitor team performance, use CRM tools to track key metrics, and provide regular feedback to meet goals.
  • Account Executive Oversight:
    • Support Account Executives in developing partnerships with physician practices, hospitals, skilled nursing facilities, and other clinical referral sources to identify and enroll patients in Vynca's palliative care programs.
    • Guide the team in executing strategic marketing plans, community outreach efforts, and educational sessions to increase brand awareness and program participation.
    • Oversee referral partner management, ensuring organized tracking of provider relationships, payer mix, and enrollment volume.
  • Community Liaison Oversight:
    • Lead Community Liaisons in building and strengthening partnerships with community-based organizations, resource centers, medical facilities, and advocacy groups to drive awareness and referrals to our Enhanced Care Management program.
    • Provide guidance on executing outreach strategies, attending community events, and presenting Vynca's services to expand partnerships and support patient engagement.
  • Collaboration & Reporting:
    • Partner with marketing, clinical operations, and product to align messaging and ensure Vynca's offerings meet market needs.
    • Provide regular reports to senior leadership on sales activities, team performance, referrals, enrollment, and revenue forecasts.
    • Stay informed on industry trends and competitive dynamics to inform sales strategy and refine approaches.
Requirements
  • Experience:
    • Minimum of 7 years of sales management experience in healthcare, focusing on leading teams, in-person coaching, and driving results in complex healthcare environments.
    • Previous experience managing sales or business development teams in healthcare settings, ideally those targeting palliative care or care management or relevant home health, hospice, or similar services.
    • Demonstrated success in managing relationships with healthcare organizations and community partners.
  • Skills:
    • Proven ability to lead and motivate a sales team, set clear goals and expectations, and manage toward success.
    • Strong ability to analyze data to uncover areas for opportunity or improvement and create actionable coaching or strategic plans to drive results.
    • Excellent communication and interpersonal skills with the capability of engaging with diverse healthcare stakeholders and community partners.
    • Strong organizational and problem-solving abilities, with a track record of using CRM tools to manage pipelines and track team performance.
  • Travel:
    • Willingness to travel or be in-field about 50 to 75% of the time within the assigned region to support team members, meet referral partners, cultivate territories, and attend relevant events.
What We Offer
  • Salary Range: $130,000 - $150,000 annually, based on factors such as experience, skills, location, company needs, and market demands.
  • Benefits: We believe great humans deserve great benefits At Vynca, you'll enjoy medical, dental, and vision insurance, income protection, PTO, company holidays, a 401k plan, and access to various wellness benefits.

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