Vice President of Brand Innovation

2 weeks ago

New York, New York, United States DDBHealth Full time
Overview

At DDB Health, we recognize that health is a priority that cannot be delayed. The healthcare landscape is evolving rapidly, and we embrace this dynamic environment. Our philosophy is to DARE TO DO BOLDLY.

We hold health as the utmost priority, necessitating a proactive approach to stay ahead in achieving our goals.

Our team comprises courageous, inquisitive, generous, and resilient individuals dedicated to addressing the most challenging health issues. Through our comprehensive creative strategies, we motivate our clients to take decisive actions that enhance health outcomes.

Inclusivity:
At DDB Health, we foster an inclusive environment. We value every voice and strive to mirror the diversity of the world around us. Together, we can tackle every health communication challenge with varied perspectives and innovative thinking.

Flexibility:

We offer a flexible hybrid work model, allowing employees to balance their time between the office and remote work. Our initiatives include meeting-free Friday afternoons, Summer Fridays, and various benefits that empower our team to perform at their best.

We are committed to excellence, regardless of whether our work is conducted with clients, from home, or in the office.

DDB Health operates as a global network of healthcare communication firms, dedicated to leveraging creativity—and creative technology—as a catalyst for positive health change.

By gaining deep insights into customer behavior, channels, and market dynamics, DDB Health drives significant transformations for prominent healthcare brands.

Key Responsibilities:

  • Serve as the strategic brand leader across multiple clients and brands, guiding the development and implementation of innovative brand strategies.
  • Oversee the activation of resources to execute brand strategies through a comprehensive omnichannel approach.
  • Demonstrate leadership with a well-informed perspective while actively listening to foster alignment among teams and clients.
  • Engage in strategic client meetings, offering clear and substantiated viewpoints.
  • Collaborate across departments as an integral team member.
  • Conduct market assessments to maintain a thorough understanding of market opportunities, competitive landscape, clinical environments, customer segments, and brand differentiators.

Identifying Unmet Needs:
Exhibit curiosity in exploring the underlying reasons to uncover unexpected insights that can drive market evolution.

Brand Planning Structure Development:
Establish unbranded platforms, brand identities, positioning, creative frameworks, and essential strategies throughout the brand lifecycle. Facilitate and lead key strategic workshops with clients.

Campaign Development and Evaluation:
Support the Creative Team throughout the creative process by providing research findings and other relevant materials.

Experience:

Preferred experience in rare diseases and/or oncology strategy. A minimum of 8 years in healthcare communications is required, with expertise in managing both launch and established brand strategies. A strong understanding of omnichannel marketing and its strategic implications is essential. Candidates should be enthusiastic about learning new disease categories and treatments, with the ability to synthesize information to create organic business opportunities. Excellent verbal and written communication skills are a must, along with a passion for producing BOLD work that influences behavior change and improves health outcomes. In-person client travel may be necessary.

The salary range for this position reflects the base compensation that an employee may earn within an Omnicom Health Group company in the United States. Salaries will vary based on various factors, including professional experience, training, responsibilities, and organizational needs. The range provided is one aspect of our comprehensive compensation package.

We are committed to attracting and nurturing exceptional talent. We believe that talent is distributed equally, and we focus on developing diverse teams that provide the best solutions for our clients. Celebrating our differences makes us stronger together.

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