Account Executive

2 weeks ago

Sacramento, California, United States TEGNA Full time
About TEGNA

TEGNA Inc. is a leading media company that serves the greater good of our communities. We deliver innovative marketing solutions, empowering stories, and impactful investigations across various platforms. With 64 television stations in 51 U.S. markets, we reach approximately 39 percent of all television households nationwide.

Job Summary

We are seeking a highly motivated and results-driven Account Executive to join our team. As an Account Executive, you will create amazing opportunities for local businesses to drive revenue and growth by utilizing TEGNA's broadcast, streaming TV, and digital assets to speak to their target audience.

Responsibilities
  • Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Utilize TEGNA's extensive media library, shared proposals, successful ideas, and industry insights to help approach new clients.
  • Consistently prospect for new revenue opportunities with new or existing clients.
  • Explain the benefits of Digital (Display, OTT) and its integration with TV, in tandem with digital personnel.
  • Learn to ask business questions that will help build a winning advertising campaign and become the marketing expert for your clients.
  • Create custom solutions-driven campaigns that meet client needs across multiple media platforms, including broadcast, digital, and Streaming (OTT).
  • Establish strong relationships with internal team members by providing clear and concise direction for successful execution of campaigns.
  • Represent your Local News Station and TEGNA to the community at events and surrounding businesses.
Requirements
  • A strong passion for connecting and prospecting with new potential and existing accounts to generate meaningful business conversations and relationships.
  • A solutions-based mindset to develop ideas based on a customer's needs and overall goals.
  • A desire and eagerness to learn TEGNA's top-notch and innovative advertising product suite.
  • A determination to succeed and learn from those around you.
  • Ability to work effectively as part of a team and independently.
  • Ability to handle and prioritize multiple tasks to meet deadlines.
  • The position requires strong written and verbal communication skills, as well as strong organization and time management skills.
What We Offer
  • Winning, inclusive, supportive, and fun culture.
  • Base Salary + Uncapped Commissions (new and residual).
  • Leading media products that give you a competitive advantage in the market.
  • Extensive resources for training, career growth, and collaboration.
  • Generous benefits: 401k Match, Full Health, Dental, Vision, Mental Health Support, and more.
  • Opportunity to expand to any one of our 64 ABC, NBC, CBS, or FOX stations.
  • Various management opportunities (i.e., Digital Sales Manager, Local Sales Manager, Business Development Manager).

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