Marketing Strategist

1 week ago

San Antonio, Texas, United States Green Oasis Full time

{"h1": "Marketing Coordinator Job Description at Green Oasis", "p": "We are seeking a highly skilled Marketing Coordinator to join our team at Green Oasis. As a Marketing Coordinator, you will play a key role in driving results in our marketing function. You will work closely with our CEO and collaborate with our sales manager to ensure that our marketing strategy is aligned with our company goals.", "ul": [{"li": "Develop and execute integrated marketing campaigns across various channels, including digital, print, and events."}, {"li": "Collaborate with cross-functional teams to ensure campaign alignment with overall business goals."}, {"li": "Track and analyze marketing performance, making data-driven decisions to optimize marketing spending."}, {"li": "Improve our client's digital experience and oversee an ongoing SEO strategy."}, {"li": "Execute email marketing campaigns, including content creation, segmentation, and analysis."}, {"li": "Help to increase engagement on LinkedIn and other social media platforms."}, {"li": "Establish key performance indicators (KPIs) and regularly report on marketing performance to leadership."}], "h2": "Key Responsibilities", "ol": [{"li": "Strategic Planning", "ul": [{"li": "Work with the CEO to document the overall marketing strategy in alignment with the company's goals."}, {"li": "Ensure we have a central calendar for all marketing activities that are tied to results and is executed on monthly."}, {"li": "Feedback to the CEO with a weekly reporting deck and update on progress and challenges."}]}, {"li": "Project Management", "ul": [{"li": "Oversee the planning, development, and execution of integrated marketing campaigns across various channels."}, {"li": "Collaborate with cross-functional teams to ensure campaign alignment with overall business goals."}, {"li": "Execute on production of marketing collateral and keep existing assets relevant."}]}, {"li": "Budget Oversight", "ul": [{"li": "Track the marketing budget, allocating resources effectively to maximize ROI."}, {"li": "Work with the CEO to monitor budget performance and make data-driven decisions to optimize marketing spending."}]}, {"li": "Digital", "ul": [{"li": "Consistently improve our client's digital experience."}, {"li": "Oversee an ongoing SEO strategy."}]}, {"li": "Email Marketing + Social Media", "ul": [{"li": "Execute email marketing campaigns, including content creation, segmentation, and analysis."}, {"li": "Optimize email campaigns for lead generation, customer retention, and overall engagement."}, {"li": "Help to increase engagement on LinkedIn and other social media platforms."}]}, {"li": "Cross-functional Collaboration", "ul": [{"li": "Collaborate with executives, sales, product development, and other departments to ensure cohesive and integrated business strategies."}, {"li": "Act as a liaison between marketing and other teams to drive effective communication and collaboration."}]}, {"li": "Reporting and Analytics", "ul": [{"li": "Establish key performance indicators (KPIs) and regularly report on marketing performance to leadership."}, {"li": "Use data-driven insights to make informed decisions and continually optimize marketing strategies."}]}

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