Digital Marketing Strategist

2 weeks ago

San Antonio, Texas, United States Credit Human Full time
Job Title: Demand Generation Manager

We are seeking a highly skilled Demand Generation Manager to join our Marketing Technology Department.

About the Role:

The Demand Generation Manager will be responsible for leading the planning, implementation, and optimization of targeted marketing programs focused on driving awareness of products to new prospects and generating leads.

Key Responsibilities:
  • Develop and implement paid media and keyword plans, allocate budget, and summarize all recommendations in a written media plan narrative
  • Forecast and plan campaign budgets appropriately, and continually monitor spend throughout the lifetime of a campaign
  • Define customer segments and determine appropriate outreach strategies; understand and leverage complex targeting, including the use of internal data and external data aggregators, to reach the ideal audience, while being aware of exceptions that must be implemented to eliminate waste
  • Provide recommendations to Business Units and Campaign Managers on omnichannel tactics and/or targeting that will help meet business objectives
  • Collaborate cross-functionally and oversee the creation and optimization of marketing campaigns across various channels, including email, website, organic social media, and paid advertising
  • Assist in mapping customer journeys and continually improve lead gen programs to move prospects through the funnel
Requirements:
  • 7+ years B2C digital advertising experience (programmatic media buying and SEM experience required)
  • 5+ years' experience in identifying and improving digital media and SEM campaign performance through data and insights, SEO, and A/B and multi-variant testing
  • 5+ years' experience with omnichannel marketing strategy and execution
  • Experience working with ad servers, demand side platforms, data management platforms, and analytics tools (GA4 and Google Tag Manager)
  • Experience with special ad categories (finance, housing, etc.) that are highly regulated
  • Experience implementing tracking processes, procedures, and standards that are inclusive of ads, sites, and business systems to ensure the customer journey and ROI can be tracked and measured
Preferred Qualifications:
  • Experience in the financial services industry
  • GA4 Certification
What We Offer:

Credit Human provides employees with many benefits from insurance coverage to college tuition reimbursement.

To get to know Credit Human and learn more about our benefits, visit our careers page at https://www.credithuman.com/careers.

Credit Human conducts employment background checks that may be used for decisions related to employment with Credit Human. Standard background checks performed on final candidates include NCUA Administrative and Prohibited Orders, ChexSystems, past employment verification, criminal history checks on convictions, and outstanding arrest warrants within the past seven years.

Degree verifications are conducted if listed on the employment application. Additional background checks relevant to the role may include a motor vehicle registration check, credit check, and/or fingerprint card. Applicants must be currently authorized to work in the United States on a full-time basis.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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