Marketing Director

5 days ago

San Diego, California, United States CorDx Full time
Marketing Director Job Description

CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to drive brand awareness, increase market share, and generate revenue. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to enhance our brand visibility, engage with our target audience, and drive growth through creative marketing campaigns.

Key Responsibilities:
  • Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with our business goals, analyzing market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.
  • Brand Management: Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications, and develop brand-building strategies that elevate our market presence and customer engagement.
  • Campaign Development and Execution: Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events, utilizing data analytics to measure campaign effectiveness and adjust strategies accordingly.
  • Stakeholder Engagement: Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies, and build and maintain relationships with key industry partners, stakeholders, and influencers.
  • Leadership and Team Management: Lead and inspire the marketing team to achieve exceptional results, providing mentorship, setting clear goals, and fostering a culture of innovation and continuous improvement.
Requirements:
  • Bachelor's or master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of the IVD market, products, and regulatory environment.
  • Exceptional leadership, communication, and collaboration skills.
  • Ability to think strategically and analytically, with a creative approach to problem-solving.
  • Proficiency in marketing analytics tools and platforms.
Benefits:
  • Medical Insurance Plan
  • Retirement Plan
  • Paid Time Off
  • Training & Development

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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