Marketing Solutions Architect, Pharmaceutical Innovations
3 weeks ago
About the Opportunity:
Tarsus Pharmaceuticals, Inc. is seeking a highly skilled Marketing Solutions Architect to join our team in Irvine, California. As a key member of our Enterprise Applications group, you will play a vital role in identifying and implementing technology solutions to support our commercial roadmap and drive impact for our healthcare customers and patients.
The ideal candidate will have a strong understanding of marketing systems and solutions, with a focus on Salesforce Marketing Cloud and other email/marketing automation systems. You will collaborate with marketing and commercial stakeholders to define and execute marketing campaigns, website management, and analytics to create awareness about our treatments.
Your key responsibilities will include:
Key Responsibilities:- Strategic Advisor: Act as a subject matter expert to the marketing team, evaluating, prioritizing, designing, planning, and deploying solutions in Salesforce Marketing Cloud and other digital platforms to drive exceptional user experience and campaign effectiveness.
- Collaboration and Partnership: Work with business stakeholders to prioritize marketing initiatives, develop business requirements, and translate them into technical solution documents.
- Website Management: Partner with commercial business teams, marketing agencies, and website hosting partners to manage website performance, deployments, and operations.
- Solution Architecture: Work with implementation and managed service providers to design and implement solutions in marketing cloud.
- Technical Leadership: Lead technical solution design workshops, walkthroughs, and user acceptance testing activities with business stakeholders and implementation partners, ensuring compliance with pharmaceutical industry regulations.
- Staying Current: Stay up-to-date with Salesforce Marketing Cloud releases, updates, automations, and future roadmaps, collaborating with marketing stakeholders to identify optimal timing for implementing improvements.
- Best Practices: Learn and apply industry best practices in marketing automation, AI, and machine learning technologies to enhance marketing systems, drive adoption, and improve effectiveness.
- Reporting and Analytics: Enhance reporting and analytics capabilities to support data-driven decisions on Marketing Cloud campaigns, awareness initiatives, and website transactions.
Requirements for Success:
To succeed in this role, you will need:
Requirements for Success:- Education and Experience: Bachelor's degree in computer science, information systems, engineering, marketing, or business, with 8+ years of relevant experience in architecting and implementing marketing systems and solutions.
- Marketing Cloud Experience: 5+ years of experience using Salesforce Marketing Cloud and other email/marketing automation systems, with a focus on integration with other platforms.
- Certifications: Salesforce Marketing Cloud Certifications preferred.
- Agile Principles: Strong understanding of Agile principles, including user story creation and grooming.
- Marketing Cloud Expertise: Expertise with all Marketing Cloud Builders and Studios, Journey Builder, custom queries, personalization for email templates, AMPscript-based dynamic templates, automation jobs, and building comprehensive customer journeys.
- Technical Skills: Hands-on experience with Email Studio, including A/B testing, segmentation, integration with microsites, websites, and landing pages, personalization concepts, triggered emails, and campaign waves.
What We Offer:
Tarsus Pharmaceuticals, Inc. offers a competitive salary range of $121,500 - $170,100, plus bonus, stock equity, and comprehensive benefits. We provide a hybrid work environment and a beautiful office space in Irvine, California. We are an Equal Opportunity Employer and welcome applications from diverse candidates.
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