Membership Sales Director

3 weeks ago


Los Angeles, California, United States Crescent Full time
Job Summary

We are seeking a highly motivated and results-driven Membership Sales Director to join our team at Crescent. The successful candidate will be responsible for developing and executing sales strategies to drive membership growth and retention.

Key Responsibilities
  • Develop and execute sales strategies to drive membership growth and retention
  • Perform membership tours and sales meetings to ensure prospective members understand the value proposition of Crescent
  • Track membership metrics and analyze sales trends to inform business strategy and achieve goals
  • Oversee the Group Fitness, Pilates, and Personal Training departments to ensure consistent service delivery
  • Manage recruitment, hiring, and performance evaluation processes for the Membership and Wellness departments
  • Develop and implement employee retention strategies, including career path planning
  • Maintain accurate records for employee performance, training, attendance, and compliance with company policies and regulations
  • Handle department payroll, scheduling, and compliance with operational and safety standards
  • Develop and update Standard Operating Procedures (SOPs) for the Membership and Wellness departments to streamline operations and ensure service consistency
  • Partner with Club Director and Finance to ensure data-driven decision-making for program development, equipment purchasing, and budget management
  • Ensure all wellness programs and services are compliant with health and safety regulations and Crescent's standards
  • Collaborate with the club management team to curate and implement wellness programs, events, and initiatives that add value to the member experience
  • Regularly gather feedback from members and employees to identify opportunities for improvement in programming and service
  • Participate in member events, training sessions, and special programming to foster community engagement and support member retention
  • Develop and manage partnerships with external vendors, trainers, and wellness professionals to expand programming and service offerings
Requirements
  • Strong sales background and ability to create strategies that grow membership and increase wellness programming participation
  • Minimum of two years' management experience in membership sales, social club experience, and fitness/personal training, with proven results in revenue growth and team leadership
  • Extensive knowledge of the local area and a personal network of contacts in different industries
  • Strong background in membership, operations, and sales
  • Flexible schedule including weekends, holidays, and the ability to travel and attend meetings
  • Strong organizational and management abilities
  • Leadership skills to motivate and develop staff and ensure accomplishment of goals

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