Global Brand Strategist

6 days ago


New York, New York, United States Armand de Brignac Full time
Job Title: Global Senior Brand Manager

We are seeking a highly experienced and skilled Global Senior Brand Manager to join our team at Armand de Brignac, a luxury champagne manufacturer co-owned by Shawn JAY-Z' Carter and Moët Hennessy.

About the Role

The successful candidate will lead the development and execution of integrated marketing strategies that capture the essence of the Armand de Brignac brand. This will involve working closely with our HQ team and key international markets to enhance global awareness, desirability, and commercial success.

Key Responsibilities
  • Brand Strategy and Development: Develop brand strategies to implement the brand vision and contribute to the growth and desirability of the brand.
  • Program and Activation Development: Lead program and activation development to drive brand and business performance while bringing the brand platform to life.
  • Product Development: Create new BTL tools, point of sale, and gifting/merchandise items to support brand activations.
  • Market Guidelines and Coordination: Develop global guidelines for programs and new product launches, providing guidance to international Markets.
  • Stakeholder Relationships: Develop and maintain strong, collaborative working relationships, internally and externally, across the HQ team, Markets, agencies, and supplier business partners.
Requirements
  • Minimum 7-10 years of marketing or brand management experience, preferably with experience in alcohol beverage and knowledge of the U.S. three-tier distribution system.
  • Strong knowledge of brand management with a proven track record.
  • Excellent project management skills with a proven ability to manage multiple projects simultaneously.
  • Able to work independently, to generate output, and deliver at pace.
  • Strong attention to detail.
  • Ability to thrive in ambiguity within a complex environment and adapt to last-minute changes.
  • Motivated by start-up culture, agile, and action-oriented.
  • Experienced in contributing to product development and launches.
  • Strong emotional intelligence with a clear appreciation for diverse markets and cultures.
What We Offer
  • Health Insurance.
  • 401K.
  • PTO.
  • Hybrid Workplace.
  • Annual Discretionary Bonus.


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