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Global Brand Marketing Manager
2 months ago
Meta is seeking a seasoned Global Brand Marketing Manager to lead the development and execution of global consumer marketing campaigns across media, partnerships, experiential, editorial, and creative channels. The ideal candidate will have a proven track record of leading iconic global brands in both CPG and tech industries, with expertise in utilizing consumer research and data to drive actionable insights and develop marketing strategies and plans.
Key Responsibilities- Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial, and creative channels.
- Lead the development of campaigns and go-to-market strategy for global brand campaigns and tentpole moments, ensuring alignment with short and long-term business goals.
- Drive the global-to-local strategy and operational processes to ensure success in delivering local consumer marketing brand plans and campaigns.
- Inform the overall global brand strategy based on the performance of media, creative, and media landscape in key markets.
- Partner closely with cross-functional teams to identify opportunities and deliver integrated marketing campaigns.
- Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
- Experience in leading iconic global brands in both CPG and tech industries.
- Experience utilizing consumer research and data to drive actionable insights and develop marketing strategies and plans.
- Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning.
- Experience managing multiple campaigns simultaneously and working with diverse creative and media agencies.
- Experience working with international markets on global brands.
- Experience leading and communicating with demonstrated talent at building collaborative partnerships with cross-functional partners and navigating matrix organizations.
- A deep understanding of Meta as a brand and product.
$150,000/year to $211,000/year + bonus + equity + benefits
Industry and Equal OpportunityMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
