Digital Sales Director

4 days ago

Monterey, California, United States Hearst Full time

Job Summary

Hearst Television is seeking a Digital Sales Manager to lead our digital sales programs on the Central Coast. As a key member of our sales team, you will be responsible for developing and implementing individual advertiser account strategies, meeting with local sales teams to ensure their professional development and success, and leading weekly sales meetings.

Key Responsibilities

  • Prepare and implement individual advertiser account strategy, including revenue goals
  • Meet with local sales teams to ensure their professional development and success
  • Lead weekly sales meetings and quarterly/annual sales planning meetings
  • Evaluate seller performance and provide feedback
  • Be a primary negotiator for the station on all digital business
  • Respond to Request For Proposals (RFPs) and meet client deadlines
  • Meet with clients to develop and strengthen business relationships
  • Develop and strengthen business relationships with important station vendors
  • Support local sellers in sales presentations
  • Develop and produce non-traditional revenue and new sales programs
  • Manage multiple expense budgets related to digital projects
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
  • Provide training to Local and National sellers
  • Maintain current and accurate revenue forecasts by account
  • Review new insertion orders

Requirements

  • Have a complete understanding of current digital marketing strategies
  • Understanding of pricing and inventory management principles
  • Dissect an advertising Request For Proposal (RFP) and prepare a comprehensive and winning response
  • Prospect, meet with, and close business with new station clients
  • Have the skills to manage others
  • Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
  • Valid driver's license and reliable automobile
  • Related military experience will be considered

Diversity Statement

Hearst Television is committed to diversity and inclusion. We believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate and representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits:

  • Medical, dental, and vision insurance
  • 401(k) matching
  • Emotional wellness support
  • Paid time off
  • Paid parental leave
  • LGBTQ+ health services
  • Additional benefits to meet your and your family's needs

The estimated base salary range for this role is between $85,000 and $95,000. The actual base pay offered is dependent upon many factors, including transferable skills, work experience, business needs, market demands, and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

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