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Director of US B2B Marketing Insights

2 months ago

New York, New York, United States American Express Full time
About the Role

We are seeking an experienced Director of US B2B Marketing Insights to join our Global Brand Strategy & Insights team. As a key member of our team, you will be responsible for managing a team of research and insights professionals who drive strategy and provide recommendations in support of key business decisions across the Global Commercial Services (GCS) organization.

Key Responsibilities
  • Partner with American Express's US GCS stakeholders to deliver against key strategic priorities, using Voice of the Customer (VOC) insights that pertain to small, medium, and large businesses.
  • Manage a team of highly skilled and motivated insights professionals with a proven track record of strategic thought-leadership and the ability to galvanize others around shared outcomes (increased acquisition, revenue, share of wallet, etc.).
  • Help design a research and insights roadmap that leverages both primary and secondary sources, while incorporating the external perspective.
Requirements
  • Proven track record in leveraging insights to influence and develop strategy to drive business outcomes.
  • Takes a consultative approach; helps to articulate and prioritize information needs and translate into 'researchable' objectives.
  • Has strong analytical skills with ability to design research programs and methods to address business needs; can articulate rationale (the 'why' behind a given recommendation).
  • Deep knowledge of the small business landscape a plus.
What We Offer

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
  • Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers.