Director of Business-to-Business Marketing
1 day ago
Wagmo is seeking a seasoned marketing professional to lead our B2B marketing efforts. As the Director of Business-to-Business Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth and engagement among our employer partners.
Key Responsibilities- Develop and implement a B2B marketing roadmap that positions Wagmo as a valuable voluntary benefit for employers
- Create and execute a playbook to drive marketing programs that increase corporate adoption of plans as employee benefits
- Boost engagement among our customers' employees
- Manage the marketing budget, allocating resources for maximum ROI
- Lead content strategy and brand voice, focusing on website, blogs, podcasts, and other channels
- Oversee field marketing strategy, including conferences and events
- Collaborate with executive team to prepare for events and speaking engagements
- Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
- Deliver regular reports to the executive team on key marketing performance, pacing updates, and test results
- Stay updated on effective tactics, tools, and partners to improve conversions, retention, and product uptake
- Monitor industry trends and apply insights to develop innovative marketing approaches
- Manage external agencies and partners to maximize impact and drive accountability of results
- 7+ years of B2B Marketing experience, with strong proficiency in B2B2C marketing programs and strategies
- Experience in a high-growth startup environment
- Proven track record of developing and executing successful brand awareness campaigns that target employers
- Demonstrated ability to lead and shape compelling content strategies aligned with brand voice, engaging target audiences through LinkedIn, blogs, podcasts, and company website
- Expertise in creating marketing materials and strategies that effectively communicate product value propositions for diverse buyers/stakeholders/audiences
- Experience building B2B marketing functions and/or strategies from early stages
- Proficiency in account-based marketing (ABM)
- Successful history of developing and delivering go-to-market plans
- Exceptional written, verbal, and interpersonal communication skills
- Ability to work cross-functionally with product, sales, and customer success teams
- Strong executive presence, communicating with passion and creative thinking
- Self-starter capable of juggling multiple priorities in a fast-paced, dynamic, and often ambiguous environment
- Problem-solving aptitude with the ability to craft strategic and tactical solutions
- Data-driven decision-making approach focused on customer needs
- Not afraid to get your hands dirty with day-to-day tasks to get things done
- Obsession with driving a best-in-class experience for both employer partners and end users
This is a unique opportunity to innovate in pet health and benefits, shaping the future of pet benefits by making pet parenting more accessible. You will have growth opportunities in a fast-paced, VC-backed startup environment, leading and defining the company's entire marketing strategy.
Key Benefits- Company paid medical premiums
- Dental, vision, voluntary life, short term disability and long term disability
- Unlimited paid time off & extended holiday break
- 12 weeks parental time off
- 401(k)
- Company paid Wagmo pet wellness and insurance plans
- Pet-friendly office
- Regular company-wide events
-
Business Development Director
3 weeks ago
New York, New York, United States Law Business Research Full timeAbout the RoleWe are seeking a highly motivated and experienced Business Development Director to join our Practice Intelligence team in the US. As a key member of our Commercial team, you will be responsible for driving the sales of Lexology PRO, our flagship product.Key ResponsibilitiesManage a team of Business Development Managers to ensure they and the...
-
Business Insider Markets Reporter
3 weeks ago
New York, New York, United States Business Insider Full timeJoin Our Markets TeamWe are seeking a talented Markets Fellow to join our team at Business Insider. As a Markets Fellow, you will be responsible for creating engaging and informative content about the stock market, economy, and related topics.Key Responsibilities:Write multiple markets stories per day, covering the latest market-moving news and...
-
Video Business Leader
2 weeks ago
New York, New York, United States Business Insider Full timeAbout the RoleWe are seeking a highly skilled and experienced General Manager of Video to lead our video business and drive growth, revenue, and engagement. As a key member of our Revenue team, you will partner closely with editorial and product leaders to build and execute our video business strategy.Key ResponsibilitiesDevelop and execute a comprehensive...
-
Business Development Executive
3 weeks ago
New York, New York, United States Management Business Solutions Full timeJob Title: Business Development ExecutiveManagement Business Solutions is seeking a highly motivated and results-driven Business Development Executive to join our team. As a Business Development Executive, you will be responsible for identifying and pursuing new business opportunities, building relationships with clients, and driving sales growth.Main...
-
Business Development Manager
20 hours ago
New York, New York, United States Management Business Solutions Full timeBusiness Development ExecutiveManagement Business Solutions is seeking a highly motivated and results-driven Business Development Executive to join our team. As a key member of our sales team, you will be responsible for identifying and pursuing new business opportunities, building relationships with clients, and driving revenue growth.Main...
-
Business Development Executive
19 hours ago
New York, New York, United States Law Business Research Full timeBusiness Development ExecutiveJoin Law Business Research, a leading provider of legal intelligence solutions, as a Business Development Executive. In this role, you will be responsible for identifying and pursuing new business opportunities, building strong relationships with potential clients, and driving revenue growth.Key Responsibilities:Develop and...
-
Business Development Manager
2 days ago
New York, New York, United States Law Business Research Full timeBusiness Development ExecutiveJoin Law Business Research, a leading provider of legal intelligence solutions, as a Business Development Executive. This exciting role offers the opportunity to drive business growth, develop strong relationships with clients, and contribute to the company's mission to deliver exceptional value to its customers.About the RoleWe...
-
New York, New York, United States The Brattle Group Full timeJob Title: Senior Director of Marketing and Business DevelopmentThe Brattle Group is seeking a highly skilled Senior Director of Marketing and Business Development to join our team. As a key member of our leadership team, you will be responsible for shaping our business development strategies, marketing, and brand positioning.Key Responsibilities:Develop and...
-
Business Director
4 weeks ago
New York, New York, United States Comrise Full timeJob Title: Director of BusinessComrise is seeking a highly skilled Director of Business to join our team. As a key member of our organization, you will be responsible for overseeing the strategic direction of our business operations.Key Responsibilities:Warehouse Leasing: Coordinate with brokers to secure warehouse leases, ensuring optimal pricing and...
-
Business Development Director
2 days ago
New York, New York, United States Zero to One search Full timeRevolutionize Transportation with Innovative Wireless Electric Road SystemsOur client is a pioneering company at the forefront of transforming the transportation landscape with cutting-edge wireless electric road systems. They are developing a groundbreaking, cost-effective wireless charging solution for electric vehicles, designed to support the global push...
-
Business Development Specialist
3 weeks ago
New York, New York, United States EXOS Small Business Lending Full timeJob Title: Business Development OfficerWe are seeking a highly motivated and experienced Business Development Officer to join our team at Exos Small Business Lending. As a Business Development Officer, you will be responsible for identifying and soliciting new SBA loan opportunities, building relationships with referral sources, and closing deals.Key...
-
New York, New York, United States Mediabistro Full timeJob Title: Senior Director of Marketing and Business DevelopmentThe Brattle Group, a leading global economics consulting firm, is seeking a seasoned Senior Director of Marketing and Business Development to join our team. This critical role will play a key part in shaping our business development strategies, marketing, and brand positioning, ensuring...
-
Business Development Professional
2 days ago
New York, New York, United States EXOS Small Business Lending Full timeBusiness Development OfficerExos Small Business Lending is seeking a skilled Business Development Officer to join our team. As a key member of our sales team, you will be responsible for identifying and soliciting new SBA loan opportunities, building relationships with referral sources, and closing deals.Key ResponsibilitiesDevelop and execute a business...
-
Senior Manager of Business Development
2 days ago
New York, New York, United States Fried Frank Business Services Opportunities Full timeJob Summary:The Senior Manager of Business Development will be responsible for providing day-to-day support and strategic business development and marketing guidance to the Real Estate practice. He/she will work closely with Practice Group Leaders, Marketing and BD senior management team, as well as Practice Group Directors/Managers and other administrative...
-
Business Development Director
3 weeks ago
New York, New York, United States PingPong Payments Full timeJob Title: Director of Business DevelopmentPingPong Payments is seeking a highly skilled and experienced Director of Business Development to join our team. As a key member of our leadership team, you will be responsible for driving business growth and expansion through strategic partnerships, sales, and marketing initiatives.Key Responsibilities:Identify and...
-
New York, New York, United States The Brattle Group Full timeAbout The Brattle GroupThe Brattle Group is a global economics consulting firm that provides expert analysis and strategic guidance to corporations, law firms, and governments. Our team of over 400 professionals across four continents is dedicated to delivering high-quality insights and solutions to complex economic, finance, and regulatory challenges.Job...
-
Business Development Senior Coordinator
2 weeks ago
New York, New York, United States Fried Frank Business Services Opportunities Full timeJob Title: Business Development Senior CoordinatorAt Fried Frank Business Services Opportunities, we are seeking a highly skilled Business Development Senior Coordinator to join our team. As a key member of our business development team, you will play a critical role in supporting various business development efforts and initiatives across our transactional...
-
Business Development Senior Coordinator
2 days ago
New York, New York, United States Fried Frank Business Services Opportunities Full time{"title": "Business Development Senior Coordinator", "description": "Job SummaryThe Business Development Senior Coordinator is responsible for supporting various business development efforts and initiatives across transactional practices of the Firm, including Finance, Capital Markets, Restructuring and Insolvency. This includes creating and maintaining...
-
Business Development Director
3 weeks ago
New York, New York, United States TLC Worldwide Full timeUnlock Your Potential as a Business Development DirectorTLC Worldwide is seeking a seasoned Business Development Director to spearhead our growth initiatives and drive business expansion. As a key member of our team, you will be responsible for identifying and securing new tactical campaign opportunities with blue-chip clients across various sectors.Key...
-
Business Development Director
1 month ago
New York, New York, United States Li & Fung Full timeJob Title: Business Development DirectorLi & Fung is seeking an experienced Business Development Director to drive growth and enhance our business in the Accessories & Footwear industry.Key Responsibilities:Develop and execute strategic business plans to expand our customer base and grow the business.Manage key customer relationships and keep pace with...