Lead Search Marketing Strategist

1 week ago

Minneapolis, Minnesota, United States Gravity Global Full time
Job Overview

Gravity Global stands as a premier marketing consultancy, renowned for its expertise in navigating complex brands within intricate markets. As a comprehensive, integrated marketing consultancy, we are seeking a Senior Digital Advertising Specialist to spearhead the development and execution of paid search initiatives that align with our clients' strategic marketing objectives.

In this pivotal role, you will be instrumental in orchestrating, executing, and refining our clients' paid search campaigns. Your extensive knowledge of paid search platforms, coupled with a keen analytical perspective and innovative thinking, will enable you to drive significant results, enhance ROI, and foster the growth and prosperity of our clients' enterprises. The ideal candidate will possess 7-9 years of direct experience in managing paid search campaigns, a proven history of delivering quantifiable outcomes, and a commitment to remaining at the forefront of the latest trends and advancements in digital marketing.

Key Responsibilities:

  • Design and implement impactful paid search campaigns across diverse platforms, including Google Ads, Microsoft Ads, and other search engine marketing avenues.
  • Conduct comprehensive keyword research, audience segmentation, and competitive analysis to uncover opportunities for campaign enhancement.
  • Craft persuasive ad copy that adheres to client branding guidelines and business goals while motivating action.
  • Establish and execute conversion tracking and performance measurement strategies to evaluate campaign data and inform ongoing optimization efforts.
  • Continuously monitor and assess campaign performance metrics, such as budget adherence, CTR, CPC, and conversion rates, to pinpoint growth opportunities.
  • Collaborate with content and design teams to ensure ads and landing pages are optimized for maximum relevance and impact.
  • Stay abreast of industry trends, best practices, and algorithm updates to maintain a competitive advantage and deliver innovative solutions to clients.
  • Conduct A/B testing and experiments to refine ad performance and identify successful strategies.
  • Provide regular performance reports and insights to clients and internal stakeholders, emphasizing achievements and recommending future strategies.
  • Work closely with account management teams to grasp clients' business objectives and marketing goals, developing integrated marketing strategies accordingly.
  • Assist in crafting paid search proposals and pitches for prospective clients.
  • Engage in team meetings and knowledge-sharing sessions, contributing to the overall growth and success of the agency.

Qualifications:

  • Bachelor's degree or equivalent professional experience.
  • 7-9 years of demonstrated success in managing effective paid search campaigns, preferably within an agency environment.
  • Experience with Paid Social is advantageous.
  • Thorough understanding of Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and other relevant paid search tools.
  • Strong analytical capabilities with the ability to interpret data and derive insights for effective campaign optimization.
  • Proficiency in keyword research tools, bid management platforms, and industry-standard SEM tools.
  • Exceptional communication and presentation skills, capable of conveying complex concepts to clients and team members.
  • Results-oriented mindset focused on achieving measurable outcomes for clients.
  • Current with the latest trends, tools, and best practices in paid search and digital marketing.
  • A passion for continuous learning and a proactive approach to problem-solving.
  • Proficient in Microsoft Office Suite (e.g., Excel, PowerPoint, etc.).
  • Google Ads and/or Microsoft Ads certifications are a plus.

What We Offer:

  • Competitive salary and benefits package
  • Global career development opportunities
  • Flexible summer working hours
  • Positive company culture

Gravity Global values a rewarding environment where every team member is appreciated. We are an Equal Opportunity Employer committed to fostering diversity and inclusion.

  • Lead Search Marketing Strategist

    1 week ago

    Minneapolis, Minnesota, United States Gravity Global Full time

    Job OverviewGravity Global stands as a premier marketing consultancy recognized globally for its excellence in managing intricate brands within challenging markets. As a comprehensive, integrated consultancy, we are in search of a Search Marketing Strategist to spearhead the development and execution of paid search initiatives that align with our clients'...

  • Senior Paid Search Marketing Strategist

    3 days ago

    Minneapolis, Minnesota, United States Gravity Global Full time

    Job Description**About Gravity Global**Gravity Global is a leading marketing consultancy that specializes in providing innovative solutions to complex marketing challenges. Our team of experts is dedicated to helping businesses achieve their marketing goals through effective digital marketing strategies.About the RoleWe are seeking a highly skilled Paid...

  • Lead Product Strategist

    1 week ago

    Minneapolis, Minnesota, United States Research Solutions Full time

    Job OverviewSalary: Research Solutions, Inc. (NASDAQ: RSSS) specializes in cloud-based technologies designed to enhance the management, access, and creation of intellectual property. Since its inception, the organization has been at the forefront of developing innovative solutions for researchers. Currently, over 70% of leading pharmaceutical firms, esteemed...

  • Lead Marketing Operations Strategist

    7 days ago

    Minneapolis, Minnesota, United States Tennant Full time

    Lead Marketing Operations StrategistWith over $1 billion in annual revenue, Tennant Company stands as a prominent figure in the cleaning equipment sector. For the last century and a half, we have been dedicated to crafting and producing innovative and sustainable solutions for our clientele. At Tennant Company, we prioritize stewardship and aim to foster a...

  • Marketing Strategist

    18 hours ago

    Minneapolis, Minnesota, United States EAC Product Development Solutions Full time

    About the RoleWe are seeking a highly skilled Marketing Strategist to join our team at EAC Product Development Solutions. As a Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive sales.Key ResponsibilitiesDevelop and implement marketing strategies to increase...

  • Senior Marketing Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Eac Full time

    Company OverviewEAC Product Development Solutions (EAC) is a leading software sales and service provider, dedicated to revolutionizing how businesses design, manufacture, connect, and service their products. With over 27 years of industry experience, EAC's experts assist organizations in achieving their strategic objectives while optimizing technology,...

  • Lead Project Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Gilbane Full time

    Lead Project Strategist - Gilbane Construction CompanyAre you an experienced and collaborative leader eager to take charge of a pivotal healthcare initiative? Gilbane Construction Company is in search of a Lead Project Strategist to manage the oversight, completion, and financial viability of a significant undertaking while guiding multiple Project Managers....

  • Senior Marketing Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Eac Full time

    Company OverviewAs a premier provider of software sales and services, EAC Product Development Solutions (EAC) is revolutionizing the approach companies take towards designing, manufacturing, connecting, and servicing their products. With over 27 years of industry leadership, our experts are dedicated to guiding organizations in achieving their strategic...

  • Marketing Automation Strategist

    2 days ago

    Minneapolis, Minnesota, United States Thermo Fisher Scientific Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Strategist to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies that drive customer engagement and business growth.Key ResponsibilitiesDevelop and implement...

  • Lead Product Strategist

    1 week ago

    Minneapolis, Minnesota, United States SmartThings Full time

    Job OverviewWe are looking for a Lead Product Strategist to join our dynamic team at SmartThings. This role offers the flexibility to work remotely while maintaining the ability to travel as necessary.Position SummaryThe successful candidate will play a pivotal role in shaping the future of our product offerings. As a Lead Product Strategist, you will...

  • Lead Product Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States SmartThings Full time

    Job OverviewSmartThings is at the forefront of the Internet of Things (IoT) revolution, providing seamless solutions for smart home experiences. As a subsidiary of Samsung, we are dedicated to enhancing the way individuals interact with their connected environments.Company CultureAt SmartThings, we pride ourselves on a culture that promotes agility,...

  • Marketing Strategist

    1 day ago

    Minneapolis, Minnesota, United States Eac Full time

    About the Role**Job Summary:**We are seeking a highly skilled and experienced Marketing Strategist to join our team at EAC. As a key member of our Business Development team, you will be responsible for developing and executing marketing campaigns that drive business growth and revenue.Key Responsibilities:Develop and implement marketing strategies that align...

  • Lead Paid Search Consultant

    7 days ago

    Minneapolis, Minnesota, United States Gravity Global Full time

    Job OverviewGravity Global stands as a premier marketing consultancy, recognized globally for its expertise in navigating intricate brands within challenging markets. We are a comprehensive, integrated consultancy that bridges branding and demand generation. We are currently seeking a Senior Paid Search Strategist to spearhead the development and execution...

  • Lead Paid Search Consultant

    7 days ago

    Minneapolis, Minnesota, United States Gravity Global Full time

    Job OverviewGravity Global stands as a premier marketing consultancy recognized globally for its expertise in navigating complex brand landscapes. We are seeking a Senior Paid Search Strategist to spearhead the development and execution of paid search initiatives that align with our clients' marketing objectives.In this pivotal role, you will be instrumental...

  • Lead Marketing Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Lifeworks Services Inc Full time

    Position OverviewThe Senior Marketing Specialist plays a pivotal role in the design and implementation of extensive marketing initiatives that align with the strategic objectives of Lifeworks Services Inc. This role is tasked with the creation and oversight of innovative content across multiple platforms to enhance growth and elevate brand visibility.This...

  • Digital Marketing Strategist

    1 week ago

    Minneapolis, Minnesota, United States Stratasys Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Stratasys. As a key member of our marketing team, you will be responsible for developing and executing marketing automation strategies to drive business growth and improve customer engagement.Key ResponsibilitiesDevelop and Optimize Marketing Automation Platforms:...

  • Lead Sales Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Sonesta International Hotels Full time

    Position Overview The Lead Sales Strategist is responsible for executing the sales initiatives of the hotel, as outlined by the Director of Sales, to ensure that targets for occupancy, average daily rate, and market share are met. This role involves crafting and implementing tailored account and segment-based sales strategies and tactical plans. Performance...

  • Lead Marketing Strategist

    2 weeks ago

    Minneapolis, Minnesota, United States Lifeworks Services Inc Full time

    Position OverviewThe Senior Marketing Specialist plays a pivotal role in the formulation and implementation of extensive marketing initiatives that align with the strategic objectives and priorities of Lifeworks Services Inc. This role is tasked with crafting and overseeing innovative content across multiple platforms to enhance growth and elevate brand...

  • Marketing Pursuit Strategist

    3 weeks ago

    Minneapolis, Minnesota, United States Cuningham Group Architecture, Inc. Full time

    As the Marketing Pursuit Strategist, you are primarily responsible for leading strategies tied to the end point of the buying journey - moving Cuningham from Consideration to Selection. To elevate Consideration and Selection probabilities the position requires someone with expertise in developing, managing, and executing efficient and effective processes...

  • Lead Strategist, Retail Media

    2 weeks ago

    Minneapolis, Minnesota, United States Carat Full time

    Job OverviewThis position offers remote work flexibility, accessible to candidates throughout the United States.The Retail Media & Commerce division at Carat spearheads strategic initiatives, execution, and enhancements for prominent buy-side Retail Media CPG clients. The Lead Strategist will exhibit proficiency in analyzing and refining client marketing...