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Public Relations Specialist

2 months ago

Atlanta, Georgia, United States Serenity Healthcare Full time
Job Title: PR Specialist

We are seeking a highly skilled PR Specialist to drive our media outreach efforts and support our expansion into new markets.

Key Responsibilities:
  • Media Outreach: Develop and maintain relationships with key media contacts in television and print publications, securing media coverage in all Serenity markets.
  • Strategic Communications: Craft compelling articles, press releases, and content to promote Serenity's services and initiatives, aligning with our marketing objectives.
  • Market Expansion: Support PR efforts during the launch of new markets, developing tailored media strategies, creating market-specific content, and coordinating with local media outlets.
  • Content Creation: Write and edit press releases, articles, and media materials highlighting Serenity's unique offerings and success stories.
  • Media Monitoring: Track and analyze media coverage, providing regular reports on PR activities and outcomes.
  • Collaboration: Work closely with the marketing team to ensure consistent messaging across all channels, coordinating with other departments to gather relevant information for media stories.
Requirements:
  • 1-3 years of experience in a PR agency, with a proven track record of successful media placements and strategic communications.
  • Excellent writing and editing skills, strong understanding of media relations, and ability to craft compelling narratives.
  • Strategic thinking, ability to develop and execute comprehensive PR strategies driving awareness and engagement.
  • Exceptional verbal and written communication skills, ability to build and maintain relationships with media contacts.
  • Adaptability, ability to thrive in a fast-paced, rapidly changing environment, flexibility to handle multiple tasks and projects simultaneously.
  • Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
Preferred Qualifications:
  • Experience in the healthcare or mental health sector.
  • Knowledge of the media landscape in Serenity's current and target markets.
  • Experience with crisis communication and managing media inquiries under tight deadlines.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunity to work with a passionate team dedicated to making a positive impact in the mental health field.
  • Professional growth and development opportunities as part of a rapidly expanding organization.

Serenity Mental Health Centers is an equal opportunity employer.