Director, Strategic Events and Engagement

1 week ago

Boston, Massachusetts, United States Emerson College Full time

About the Role

The Director, Strategic Events and Engagement will lead a team responsible for creating, driving, and executing a comprehensive event strategy for Institutional Advancement at Emerson College. This strategic leadership role will oversee a dynamic range of activities, including events at festivals and conferences, signature regional alumni and parent events, donor receptions, and other special gatherings.

Key Responsibilities

  • Develop and Execute Event Strategy: Develop and execute a strategic event plan in alignment with Institutional Advancement's fundraising and engagement goals for alumni, donors, and parents, overseeing event logistics, including budgets, venue selections, catering, entertainment, event briefings, and program development.
  • Event Planning and Coordination: Research, plan, and coordinate participation at festivals and conferences, such as SXSW and Sundance, to showcase Emerson's talent, projects, and engage with industry professionals to raise the profile of the College. Manage logistics, budgets, and partnerships with festival organizers, including sponsorships and brand presence.
  • Event Management and Policy Development: Create and manage event policies and procedures for the planning, standardization, execution, and post-event follow-up of all Institutional Advancement events using industry trends and new ideas to ensure that events are fresh, engaging, and impressive for donors, alumni, and parents.
  • Team Management and Supervision: Hire, manage, mentor, and supervise events staff, as well as staff, students, and alumni events volunteers.
  • Collaboration and Communication: Collaborate with the Advancement Communications and Marketing team to develop event-specific marketing strategies and materials using various platforms to promote events, engage constituents, and attract new attendees.
  • Alumni and Donor Engagement: In partnership with the Alumni Relations team, conceptualize and execute high-profile alumni events, such as Families Weekend, Alumni Weekend, and award ceremonies, designed to foster a sense of community and pride among alumni. In collaboration with the Development and Donor Relations teams, organize donor receptions and stewardship events to recognize and engage with major contributors to the College through creative experiences that reinforce the impact of philanthropy on the Emerson community.
  • Relationship Building and Stewardship: Interact directly with donors and volunteers, as part of the donor cultivation process, to conduct site visits to assess homes, offices, studios, etc. for events. As an event attendee, may engage directly with officers in the cultivation of potential donors.
  • Family Engagement and Community Building: Partner with the Family Engagement team, organize Emerson Family Network meetings, receptions, and stewardship events to provide creative, energizing experiences that reinforce the impact of family involvement.
  • Campus Partnerships and Stakeholder Engagement: Cultivate, manage, and maintain relationships with Emerson campus partners and volunteer stakeholders to deepen engagement and increase visibility of Institutional Advancement across the institution.
  • Event Program Development and Execution: Works directly with faculty, student, and volunteer speakers to ensure preparation for events, appropriateness of remarks or presentations, and to develop the event program.
  • Event Briefings and Reporting: Prepare detailed event briefings to inform key stakeholders of event logistics, run-of-show, talking points, and key contacts for the President, Vice President, and other staff as necessary. Develop and document procedures and protocols for all IA events and programs in order to ensure fulfillment of event goals and track event data for strategic review and decision making over time, including attendance, costs, program summary, conducting post-event debriefs, and guest surveys.
  • Special Projects and Initiatives: Advance a range of special projects and key initiatives, as directed by the AVP of Advancement Communications and Special Initiatives and the VP of Institutional Advancement.

Qualifications

  • Education: Bachelor's degree in Marketing, Public Relations, or related field required.
  • Experience: Minimum 7+ years of experience in event planning and management, with a track record of executing successful, high-impact events. Minimum 3+ years managing a professional events team. Demonstrated experience in planning and executing events at festivals and conferences.

Knowledge, Skills, and Abilities

  • Event Management and Planning: Proficiency in event or project management, constituent CRM software, and technology.
  • Leadership and Team Management: Ability to work under pressure, manage multiple projects, and meet deadlines. Strong leadership and team management skills.
  • Communication and Interpersonal Skills: Excellent communication and interpersonal skills.

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