Email Marketing Strategist
1 week ago
The Role:
We are seeking a highly skilled Email Marketing Specialist to drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system.
Key Responsibilities:
- Develop and execute email marketing campaigns across various channels and platforms.
- Collaborate with marketing leaders and brand managers to plan and schedule email programs across different end markets, products, and target audiences.
- Oversee the email marketing calendar, including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails.
- Integrate design, content, and brand strategy into the email marketing strategy.
- Build supporting lead-generation content, including landing pages and forms.
- Report on monthly metrics and KPIs, including open rate, click-through rate, and conversion.
- Participate in creative brainstorming sessions to conceptualize new campaigns.
- Collaborate with the marketing automation team to optimize and scale the marketing automation platform.
- Assist with the implementation of automated nurture and drip campaigns.
Requirements:
- Bachelor's degree in marketing, business, communications, or related field.
- Two years or more of work experience in email marketing analytics or digital marketing.
- Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system.
- Experience building and editing email templates.
- Knowledge of HTML & CSS.
- Knowledge of email marketing best practices.
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