Email Marketing Specialist

2 days ago


Milwaukee, Wisconsin, United States Associated Banc-Corp Full time
About the Role

Associated Banc-Corp is seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing, building, and testing email campaigns that touch millions of inboxes.

Key Responsibilities
  • QA messages to ensure consistency and quality.
  • Collaborate with other members of the email, digital marketing, and marketing teams on strategy and execution.
  • Ensure all links and tracking are properly tested and functioning in all email messages.
  • Manage priorities to ensure the most critical tasks are delivered on time in a high-quality manner.
  • Consistently learn and evolve to deliver industry-leading email messages using the latest technology and techniques.
  • Create HTML and CSS that is compatible across platforms and programs (including dark mode, etc.).
  • Use Litmus as an email testing tool to ensure content is rendering appropriately across a variety of clients and inboxes.
  • Work closely with graphic designers to translate designs into responsive, appealing designs.
  • Collaborate with the Email Platform Manager to thoughtfully integrate dynamic content and personalization within messages.
Requirements
  • Bachelor's Degree or equivalent combination of education and experience.
  • 2-4 years Services industry in a comparable marketing capacity, within a mid-tier financial services company.
  • Experience in writing email templates with HTML and CSS.
  • 4-7 years General marketing within the financial services or marketing industry.
What We Offer
  • Competitive salaries with professional development and advancement opportunities.
  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
  • Personal banking, loan, investment, and insurance benefits.
Why Join Us

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, and Minnesota, and we consider our colleagues critical to our continued success. Join our community on Facebook, LinkedIn, and X. We are an equal opportunity employer committed to creating a diverse workforce and supporting a work environment where colleagues are respected and given the opportunity to perform to their fullest potential.



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