Market Growth Strategist

3 hours ago

Milwaukee, Wisconsin, United States SunSource Full time

The Market Growth Strategist is responsible for driving sales growth of the service & repair business within a defined geography. This role will partner with existing Account Managers to provide on-site support, joint calls, and opportunity identification.

This position requires strong coordination and interaction with local and regional SunSource business units throughout the geography.

The ideal candidate will be home-based in IL, WI, IN, or OH and cover the Rust Belt territories.

The mission of this position is to develop, implement, and manage ongoing sales and growth strategies for all construction and crane service & repair opportunities.

To achieve this mission, the Market Growth Strategist must generate the following actions and results:

  • Develop a comprehensive growth plan including key targeted customers, understanding of primary competition, repair, and applications opportunities, and pricing strategies to acquire new sales.
  • Develop and recommend to management short, intermediate, and long-term growth plans to ensure continued increase in market share.
  • Develop and coordinate marketing and sales strategy to leverage SunSource and newly joined partner's value-add repair solutions within key customers and applications.
  • Become the subject matter expert on the Construction/Crane Aftermarket Market by developing a quantitative understanding of the local market business strategies and programs.

Key responsibilities include:

  • Providing leadership in local districts and regions regarding the company's marketing of Crane Aftermarket Market opportunities.
  • Helping create, implement, and lead innovative, effective Crane Aftermarket Market programs to support all industrial product lines and related services.
  • Supporting local sales organization with effective marketing materials and promotional activities such as newsletters and advertisement efforts, supplier conferences, industry tradeshows, and association meetings.
  • Presenting and joint sales calls at strategic customers' sites to support specific sales and general account development initiatives.

Requirements include:

  • Bachelor's Degree; preferably in Marketing, Business, Construction Management, Engineering, or any related technical/mechanical industrial technology programs.
  • Fluid Power certification is a plus.
  • 10+ years sales experience in the Construction and/or Crane Aftermarket repair industry.
  • 3+ years' experience as a Construction and/or Crane market manager, market specialist, or national account manager.
  • Demonstrated experience with sales and service of hydraulic components.
  • Well-organized and able to coordinate with functional support groups to achieve desired results.
  • Experience in highly matrix environment is preferred.
  • Ability to think creatively to solve problems.
  • Clear and concise written and verbal communication skills; including experience in preparing marketing collateral and presenting at the upper management level.
  • Ability to influence others through collaborative consensus building skills.
  • Developing relationships at the executive level.
  • Ability to develop the appropriate approach and strategy to win new business.
  • Team facilitation skills and relationship building skills to foster engagement, an environment of teamwork, and trust.

Enthusiasm and motivation are essential:

  • A confident change agent with ability to work in fast-paced environment.
  • Valid driver's license.
  • Candidate must be willing to travel as needed within the assigned region.

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