Email Marketing Strategist

4 weeks ago


Milwaukee, Wisconsin, United States LHH Recruitment Solutions Full time
Job Title: Email Marketing Specialist

We are seeking a highly skilled Email Marketing Specialist to join our team at LHH Recruitment Solutions. As a key member of our marketing team, you will be responsible for developing and deploying email marketing campaigns that drive engagement and conversion.

Key Responsibilities:

  • Develop and execute email marketing strategies to reach existing customers and prospects
  • Build and maintain segment lists, test, and launch emails in Microsoft Dynamics 365
  • Collaborate with marketing leaders and brand managers to plan and schedule email programs
  • Execute all phases of an email campaign, including building emails, creating target segments, A/B testing, and launching emails
  • Perform testing to ensure email logic, design, and copy are correct and render across different clients/devices
  • Oversee the email marketing calendar, including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails
  • Integrate design, content, and brand strategy into the email marketing strategy
  • Build supporting lead-generation content, including landing pages and forms
  • Report on monthly metrics and KPIs and advise on areas of optimization
  • Participate in creative brainstorming sessions to conceptualize new campaigns
  • Collaborate with the marketing automation team to optimize and scale the marketing automation platform
  • Assist with the implementation of automated nurture and drip campaigns

Requirements:

  • Bachelor's degree in marketing, business, communications, or related field
  • Two years or more of work experience in email marketing analytics or digital marketing
  • Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system
  • Experience building and editing email templates
  • Knowledge of HTML & CSS
  • Knowledge of email marketing best practices
  • Ability to analyze data to execute new campaigns or modifications of existing programs and process based on trends and data
  • Ability to prioritize effectively to meet deadlines, adapt, and work well under pressure
  • Ability to communicate complex information accurately to a broad audience
  • Strong attention to detail
  • Ability to multitask, prioritize, and organize efficiently
  • Accountability for work produced
  • Positive attitude, high-energy
  • Well-developed interpersonal skills
  • Outstanding written and verbal communication skills

What We Offer:

  • Annual company performance bonus
  • Comprehensive benefits package
  • 401k


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