Email Marketing Specialist
1 month ago
We're seeking a highly skilled Email Marketing Specialist to join our team at LHH Recruitment Solutions. As a key member of our marketing team, you will be responsible for driving the development and deployment of key email marketing campaigns for existing customers and prospects.
Key Responsibilities- Execute all phases of an email campaign, including building emails, creating target segments, A/B testing, and launching emails in Microsoft Dynamics 365.
- Perform testing for all email campaigns to ensure email logic, design, and copy are correct and render across different clients/devices.
- Oversee the email marketing calendar, including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails.
- Integrate design, content, and brand strategy into the email marketing strategy.
- Build supporting lead-generation content, including landing pages and forms.
- Report on monthly metrics and KPIs (open rate, click-through rate, conversion) and advise on areas of optimization.
- Participate in creative brainstorming sessions within the marketing team to conceptualize new campaigns.
- Collaborate with the marketing automation team to optimize and scale the marketing automation platform.
- Assist with the implementation of automated nurture and drip campaigns.
- Bachelor's degree in marketing, business, communications, or related field.
- Two years or more of work experience in email marketing analytics or digital marketing.
- Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system.
- Experience building and editing email templates.
- Knowledge of HTML & CSS.
- Knowledge of email marketing best practices.
- Ability to analyze data to execute new campaigns or modifications of existing programs and process based on trends and data.
- Ability to prioritize effectively to meet deadlines, adapt, and work well under pressure.
- Ability to communicate complex information accurately to a broad audience.
- Strong attention to detail.
- Ability to multitask, prioritize, and organize efficiently.
- Accountability for work produced.
- Positive attitude, high-energy.
- Well-developed interpersonal skills.
- Outstanding written and verbal communication skills.
- Annual company performance bonus.
- Comprehensive benefits package.
- 401k.
- Pay Details: $60,000.00 to $70,000.00 per year.
We're an equal opportunity employer and welcome applications from qualified candidates with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements.
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