Email Marketing Specialist

1 month ago


Milwaukee, Wisconsin, United States LHH Recruitment Solutions Full time
About the Role

We're seeking a highly skilled Email Marketing Specialist to join our team at LHH Recruitment Solutions. As a key member of our marketing team, you will be responsible for driving the development and deployment of key email marketing campaigns for existing customers and prospects.

Key Responsibilities
  • Execute all phases of an email campaign, including building emails, creating target segments, A/B testing, and launching emails in Microsoft Dynamics 365.
  • Perform testing for all email campaigns to ensure email logic, design, and copy are correct and render across different clients/devices.
  • Oversee the email marketing calendar, including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails.
  • Integrate design, content, and brand strategy into the email marketing strategy.
  • Build supporting lead-generation content, including landing pages and forms.
  • Report on monthly metrics and KPIs (open rate, click-through rate, conversion) and advise on areas of optimization.
  • Participate in creative brainstorming sessions within the marketing team to conceptualize new campaigns.
  • Collaborate with the marketing automation team to optimize and scale the marketing automation platform.
  • Assist with the implementation of automated nurture and drip campaigns.
Requirements
  • Bachelor's degree in marketing, business, communications, or related field.
  • Two years or more of work experience in email marketing analytics or digital marketing.
  • Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system.
  • Experience building and editing email templates.
  • Knowledge of HTML & CSS.
  • Knowledge of email marketing best practices.
  • Ability to analyze data to execute new campaigns or modifications of existing programs and process based on trends and data.
  • Ability to prioritize effectively to meet deadlines, adapt, and work well under pressure.
  • Ability to communicate complex information accurately to a broad audience.
  • Strong attention to detail.
  • Ability to multitask, prioritize, and organize efficiently.
  • Accountability for work produced.
  • Positive attitude, high-energy.
  • Well-developed interpersonal skills.
  • Outstanding written and verbal communication skills.
What We Offer
  • Annual company performance bonus.
  • Comprehensive benefits package.
  • 401k.
  • Pay Details: $60,000.00 to $70,000.00 per year.

We're an equal opportunity employer and welcome applications from qualified candidates with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements.



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