Email Marketing Specialist

4 days ago

Milwaukee, Wisconsin, United States Tailored Management Full time
Email Marketing Manager Job Description

At Tailored Management, we are seeking a highly skilled Email Marketing Manager to join our team. As an Email Marketing Manager, you will be responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud.

Key Responsibilities:
  • Develop and Implement Email Campaigns: Plan, develop, and implement email campaigns to drive customer and prospect engagement, and improve conversions.
  • Email Marketing Planning: Develop email marketing plans, tactics, and testing for one-time and ongoing campaigns with internal and external partners.
  • Scale and Improve Email Campaign Performance: Scale and improve email campaign performance through automation, journey building, and triggered campaigns.
  • Represent the Email Marketing Team: Comfortable representing the email marketing team in meetings to report on campaigns and provide strategic advice.
  • Ensure Data Accuracy: Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
  • Collaborate with Other Teams: Collaborates with other channel owners, and stakeholders in marketing, analytics, and IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
  • Develop and Maintain Reports: Develop and maintain custom reports and dashboards.
  • Lead QA and Campaign Coordination: Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.
  • Create and Manage Email Campaign Calendars: Create, manage, and share email campaign calendars on an ongoing basis.
  • Develop a Testing Agenda: Develop a testing agenda for the email programs in support of all lines of business.
Compliance and Regulatory Review:
  • Work with Legal and Compliance Teams: Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Required Skills and Responsibilities:
  • Marketing Background: Marketing background, with copywriting experience preferred.
  • Exceptional Communication and Problem-Solving Skills: Exceptional communication, problem-solving, and project management skills.
  • Direct Marketing Experience: 6+ years in direct marketing, email marketing.
  • Candidates with Advanced Degrees: Candidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required.
  • Experience with Salesforce Marketing Cloud: Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
  • Self-Motivated and Resourceful: Self-motivated and resourceful, thrives in a dynamic, changing environment.
  • Consistent Results: Consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize.
  • Excellent Communication Skills: Excellent oral, and written communication, interpersonal, and presentation skills.

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