Vice President of Sales and Marketing
4 days ago
At Made by Mary, we are seeking a seasoned Vice President of Sales and Marketing to lead our brand and growth strategy. As a strategic leader, you will be responsible for developing and executing a data-driven marketing strategy and plan aligned with our overall company goals.
Key Responsibilities:- Brand Leadership & Strategy:
- Develop a comprehensive brand strategy and plan, ensuring consistent brand messaging and positioning.
- Define and enhance the brand's positioning, messaging, and identity, ensuring brand consistency and high-quality aesthetic across all channels and touchpoints.
- Lead and manage the creative team to drive projects from conceptualization to finished product.
- Ensure optimal customer journey and conversion on our website, prioritizing roadmap for testing and improvement of conversion to drive revenue.
- Utilize analytics and KPIs to measure marketing performance, optimize campaigns, and identify areas for improvement.
- Sales & Channel Expansion:
- Lead the development and execution of a multi-channel sales strategy to maximize revenue across existing retail and online channels.
- Lead team focused on wholesale and corporate gifting to diversify company revenue.
- Build and manage high-performing sales teams, fostering collaboration and achieving ambitious sales goals.
- Spearhead the development and implementation of a wholesale strategy to expand brand presence and secure valuable partnerships.
- Develop and execute a corporate gifting program to create new revenue streams and build brand loyalty.
- Customer Acquisition & Growth:
- Drive customer growth through targeted and effective acquisition campaigns across various channels such as digital advertising, social media, email, SMS, SEO, influencer partnerships, and some traditional advertising.
- Develop initiatives to enhance customer retention and increase lifetime value.
- Collaborate with product teams to launch new collections effectively, develop compelling product narratives, and create marketing campaigns that highlight product uniqueness and value proposition.
- Leadership & Collaboration:
- Lead, mentor, and inspire a high-performing marketing, creative, and sales team, fostering a culture of collaboration, innovation, and continuous growth.
- Build strong relationships with key stakeholders across the organization, ensuring alignment between sales, marketing, and brand goals.
- Communicate effectively and with passion, inspiring teams to achieve ambitious goals.
- Additional Responsibilities:
- Identify and cultivate strategic partnerships and collaborations to amplify brand reach and engagement.
- Manage and allocate the marketing budget effectively, ensuring maximum ROI across various marketing channels and campaigns.
- Actively manage agencies to ensure optimal spend and channel allocations.
- 10+ years of experience in sales and marketing leadership, preferably within the jewelry industry.
- Proven track record of growing revenue and market share through effective strategy and team development.
- Strong understanding of brand building, marketing channels, and customer acquisition strategies.
- Experience leading and managing high-performing sales teams.
- Demonstrated ability to build and manage wholesale and corporate gifting programs.
- Excellent communication, presentation, and interpersonal skills with a collaborative leadership style.
- Strong analytical and data-driven decision-making skills.
- Experience with building and managing e-commerce platforms.
- Knowledge of the jewelry industry trends and customer preferences.
- Flexible PTO
- Medical, dental, and vision insurance with
- 401(k) with company match
- Employee Discount
- Professional development opportunities
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate)
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