Vice President of Sales and Marketing

4 days ago

Reston, Virginia, United States Made by Mary Full time
Job Title: Vice President of Sales and Marketing

At Made by Mary, we are seeking a seasoned Vice President of Sales and Marketing to lead our brand and growth strategy. As a strategic leader, you will be responsible for developing and executing a data-driven marketing strategy and plan aligned with our overall company goals.

Key Responsibilities:
  • Brand Leadership & Strategy:
    • Develop a comprehensive brand strategy and plan, ensuring consistent brand messaging and positioning.
    • Define and enhance the brand's positioning, messaging, and identity, ensuring brand consistency and high-quality aesthetic across all channels and touchpoints.
    • Lead and manage the creative team to drive projects from conceptualization to finished product.
    • Ensure optimal customer journey and conversion on our website, prioritizing roadmap for testing and improvement of conversion to drive revenue.
    • Utilize analytics and KPIs to measure marketing performance, optimize campaigns, and identify areas for improvement.
  • Sales & Channel Expansion:
    • Lead the development and execution of a multi-channel sales strategy to maximize revenue across existing retail and online channels.
    • Lead team focused on wholesale and corporate gifting to diversify company revenue.
    • Build and manage high-performing sales teams, fostering collaboration and achieving ambitious sales goals.
    • Spearhead the development and implementation of a wholesale strategy to expand brand presence and secure valuable partnerships.
    • Develop and execute a corporate gifting program to create new revenue streams and build brand loyalty.
  • Customer Acquisition & Growth:
    • Drive customer growth through targeted and effective acquisition campaigns across various channels such as digital advertising, social media, email, SMS, SEO, influencer partnerships, and some traditional advertising.
    • Develop initiatives to enhance customer retention and increase lifetime value.
    • Collaborate with product teams to launch new collections effectively, develop compelling product narratives, and create marketing campaigns that highlight product uniqueness and value proposition.
  • Leadership & Collaboration:
    • Lead, mentor, and inspire a high-performing marketing, creative, and sales team, fostering a culture of collaboration, innovation, and continuous growth.
    • Build strong relationships with key stakeholders across the organization, ensuring alignment between sales, marketing, and brand goals.
    • Communicate effectively and with passion, inspiring teams to achieve ambitious goals.
  • Additional Responsibilities:
    • Identify and cultivate strategic partnerships and collaborations to amplify brand reach and engagement.
    • Manage and allocate the marketing budget effectively, ensuring maximum ROI across various marketing channels and campaigns.
    • Actively manage agencies to ensure optimal spend and channel allocations.
Requirements:
  • 10+ years of experience in sales and marketing leadership, preferably within the jewelry industry.
  • Proven track record of growing revenue and market share through effective strategy and team development.
  • Strong understanding of brand building, marketing channels, and customer acquisition strategies.
  • Experience leading and managing high-performing sales teams.
  • Demonstrated ability to build and manage wholesale and corporate gifting programs.
  • Excellent communication, presentation, and interpersonal skills with a collaborative leadership style.
  • Strong analytical and data-driven decision-making skills.
  • Experience with building and managing e-commerce platforms.
  • Knowledge of the jewelry industry trends and customer preferences.
What We Offer:
  • Flexible PTO
  • Medical, dental, and vision insurance with
  • 401(k) with company match
  • Employee Discount
  • Professional development opportunities
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate)

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