Analytics Strategy Lead

3 weeks ago

Kansas City, Missouri, United States Merge Full time
About the Role

We are seeking a highly skilled Senior Analytics Manager to join our team at MERGE. As a key member of our analytics team, you will be responsible for designing and developing marketing analytics strategies for our clients.

Key Responsibilities
  • Develop and implement marketing analytics strategies for clients, from program kickoff to implementation and performance reporting.
  • Collaborate with cross-functional teams to define measurable program goals and objectives.
  • Provide solutions and points of view on how to solve or answer analytical and measurement challenges.
  • Develop actionable insights from data and communicate the business impact of marketing investments to clients.
  • Manage direct reports, including mentorship, career development, and quality assurance of measurement frameworks and performance reports.
  • Serve as a subject matter expert on key measurement and data platforms.
  • Act as an analytics evangelist, educating and inspiring clients and coworkers about best practices and emerging trends.
Requirements
  • 7-10 years of experience in the measurement and analytics discipline, preferably in an advertising agency or client-side environment.
  • Bachelor's degree in Business, Mathematics, Statistics, or Economics, or equivalent work experience.
  • Healthcare experience is a plus.
  • Demonstrated experience in digital marketing, measurement, data analysis, and web optimization across channels.
  • Deep understanding of website analytics packages, online ad serving systems, social listening platforms, BI tools, and related tools and services.
  • Experience with cross-channel attribution and/or data visualization solutions is a plus.
  • Strong communication skills, with the ability to own a client-facing role.
  • Strong qualitative and quantitative skills.
  • Detail-oriented and well-organized.
  • Ability to manage timelines and multitask across various projects.
About MERGE

MERGE is a full-service marketing and technology agency that promotes health, wealth, and happiness in the world by merging storytelling with technology. We have enduring client partnerships with top brands and offer a range of services, including strategy, creative communications, experience engineering, performance marketing, media, and digital platform development.

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

We strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

We offer a range of benefits, including medical, dental, vision, life insurance, 401K, lifestyle spending account, employer-paid life and disability insurance, flexible time off, and holidays.

We live our values at MERGE, which include Ability, mastering our craft; Agility, delivering with a growth mindset; and Humility, collaborating for shared success.

MERGE is proud to be an Equal Opportunity Employer and welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status, or people with abilities. We believe that the more diverse we are, the more creative our work will be.

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