Marketing Analytics Director

1 week ago

New York, New York, United States Impact Full time
Job Overview

At Impact, we're passionate about harnessing the power of data to drive business growth. As a Marketing Analytics Manager, you'll play a critical role in analyzing marketing performance, identifying trends, and providing actionable insights to optimize our marketing efforts and support our growth objectives.

Key Responsibilities

  • Collaborate with cross-functional teams to identify opportunities to increase efficiency, scale, and align strategies with business objectives.
  • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Analyze and interpret complex data sets to provide actionable insights on marketing performance, customer behavior, market trends, and cross-channel spend optimization.
  • Provide data-driven insights and recommendations for new marketing campaigns, tests, channel launches, and customer acquisition and lifecycle analyses.
  • Communicate marketing analytics and findings to CMO and other Executives, providing clear and concise insights to inform strategic decision-making.

Requirements

  • Bachelor's degree in Marketing, Business, Statistics, or related; Master's degree preferred.
  • 7+ years of experience in marketing analytics, preferably in a global B2B SaaS environment.
  • Proficiency in data analysis tools such as SQL, Excel, Tableau, Google Analytics, and Salesforce.
  • Strong understanding of B2B and digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
  • Deep knowledge of measurement methodologies for online and offline marketing channels.

What We Offer

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Parental Leave
  • Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
  • Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes
  • An established company with a cool, high-velocity work ethos, where each person can make a difference

Salary Range: $110-$130K per year plus additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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