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Global Media Strategy and Planning Director

1 month ago

New York, New York, United States Tapestry Full time
Job Title: Sr. Manager, Global Media Strategy and Planning

We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale.

Key Responsibilities:
  • Support the development and implementation of the overall global media strategy aligning it with business objectives.
  • Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
  • Translate marketing's goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.
  • Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.
  • Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.
  • Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
  • Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.
Requirements:
  • At least 7 years of experience in media planning/buying and full-funnel measurement, with a proven track record in a global role.
  • Experience in planning and executing media strategies across global markets.
  • Knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms.
  • Strong analytical skills and experience with media analytics tools and platforms.
  • Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration.
  • Excellent verbal and written communication and presentation skills.
Tapestry's Commitment:

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.