Consumer Product Marketing Strategist
4 weeks ago
About the Role:
We are seeking an experienced Consumer Product Marketing Manager to join our growing product marketing team at Meta. As a Consumer Product Marketer, you will play a key role in helping to grow products used by billions of people and businesses worldwide across our apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.
Key Responsibilities:
- Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms, and policy teams.
- Develop and execute on go-to-market strategies, including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
- Partner with brand and integrated marketing teams on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
- Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Requirements:
- 7+ years of full-time experience in marketing, with direct experience in product marketing and partnering closely with product teams.
- Experience with consumer GTM strategies based on consumer-driven insights, consumer-facing product launches, and consumer campaigns.
- Experience working with product, marketing, policy, and communications teams at all levels of management, both internally and externally.
- Experience driving presentations with executives and cross-functional teams, as well as developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
- Project management experience.
Preferred Qualifications:
- Bachelor's degree in business, marketing, or a creative discipline.
- MBA.
- Internet or technology industry experience.
- International experience.
- Copywriting experience.
Compensation:
$122,000/year to $176,000/year + bonus + equity + benefits.
Industry:
Internet.
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .
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