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Strategic Account Manager, Ophthalmic Solutions
2 months ago
Bausch + Lomb is seeking a highly skilled Senior Manager, Professional Development to join our team. This role will be responsible for creating and executing strategic plans to cultivate strong relationships with key opinion leaders, key accounts, educational institutions, and professional associations in support of our pharmaceutical business.
Key Responsibilities- Create and execute key opinion leader (KOL) strategies to further develop and solidify productive relationships across our Rx portfolio.
- Coordinate advisory boards in alignment with director and brand leads to uncover key insights to support future marketing strategy and tactics.
- Foster strong relationships with key healthcare professionals, industry groups, associations, key accounts, and educational institutions to build trust, respect, credibility, and ultimately strong awareness of our Rx brands.
- Provide on-label product information and be an expert on our core brands, policies, and associated business rules.
- Serve as commercial lead for organizing all commercial KOL and brand activity for major ophthalmology and optometry congresses, with in-person attendance as well as core customer meetings at appropriate conferences.
- Collaborate within the professional strategy function and brand leads to manage/monitor all promotional speaker program engagements including KOL selection, contracting, training, sales engagement, program execution, and compliance-related monitoring.
- Drive healthcare professional attendance for educational events at various promotional opportunities.
- Organize and execute in-person and virtual business meetings with customers per business goals, routinely in 1:1 settings, over business meals out-of-office, and possibly with B+L leadership in attendance.
- Identify and accomplish strategic goals that further our pharmaceutical business's standing in core KOL communities across glaucoma, anterior segment, retina, optometry, and other possible strategic specialties in eye care.
- Develop and maintain relationships at assigned academic institutions in order to further our business objectives with faculty, residents, students, and other key stakeholders.
- Assist with faculty needs for formulary support of our brands.
- Provide cross-functional support with KOL, key account, society, and academic initiatives.
- Minimum of 7 years of pharmaceutical sales and/or marketing experience; ophthalmic and pharmaceutical sales experience preferred.
- Career progression with roles of escalating responsibility.
- Ability to work in cross-functional team-based culture.
- Independent execution of major projects.
- Proven skills in KOL development and relationship management, sales and marketing collaboration, project planning and management, managing financial information required.
- Excellent verbal and written communication skills.
- Data analytics and interpretation skills to implement and/or correct tactical mix.
- Goal-oriented, self-motivated, team player.
- Ability to adapt to dynamic and fast-paced business environment with multiple and changing priorities.