Digital Marketing Strategist

6 days ago

Miami, Florida, United States AppleOne Full time
Job Overview

We are seeking a highly motivated and results-driven Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a paid growth media strategy that drives business growth and revenue.

Key Responsibilities
  • Lead the creation and execution of a paid growth media strategy, working closely with the Director of eCommerce.
  • Partner with the eCommerce team to optimize onsite features like product recommendations, upselling/cross-selling opportunities, and search functionalities.
  • Work alongside the content manager and creative team to craft compelling messaging and creative assets that align with campaign objectives.
  • Manage paid acquisition efforts across multiple digital channels, including social media, search, display, and video (Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), with a focus on achieving sales and ROAS targets.
  • Utilize a data-driven approach to enhance campaign efficiency, focusing on key metrics like CPL, CPA, and CAC while meeting growth targets.
  • Ensure accurate measurement and attribution of campaigns to understand performance and the impact on customer growth.
  • Stay updated on the latest trends, tactics, and tools in digital marketing to continuously improve our digital strategy.
  • Track, monitor, and report on key performance indicators (CAC, LTV, etc.) and provide strategic recommendations based on performance insights.
  • Collaborate with the CRM team to develop targeted audiences for new customer acquisition.
Qualifications
  • Bachelor's Degree required.
  • 4+ years of hands-on experience in paid media marketing and demand generation.
  • Proven expertise in managing large-scale digital campaigns across platforms such as Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, and YouTube.
  • Demonstrated success in managing acquisition budgets and driving significant company growth.
  • Strong analytical skills with a focus on optimizing key performance indicators through continuous testing and improvement.
  • Proficiency in tagging and tracking with tools like Google Analytics and Google Tag Manager.
  • Excellent time management and organizational skills, with the ability to juggle multiple projects and meet deadlines.
  • Strong interpersonal skills, with the ability to influence and interact effectively with senior management.
  • Fluency in English is a must.
Benefits
  • Medical, vision, and dental insurance
  • 401(k) plan
  • Disability insurance

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