Digital Marketing Specialist

1 day ago


Bedford, Massachusetts, United States 1-Stop Design Shop, Inc. Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at 1-Stop Design Shop, Inc. The ideal candidate will have a strong background in digital marketing, including SEO, SEM, marketing databases, email, social media, and advertising campaigns.

Key Responsibilities:
  • Craft impactful local SEO strategies to improve small business website rankings and traffic.
  • Conduct regular website audits to ensure peak performance and track essential SEO metrics.
  • Analyze site traffic and user behavior to drive data-driven insights and optimization.
  • Lead comprehensive digital marketing campaigns, including SEO/SEM, database marketing, email campaigns, social media, and display advertising.
  • Manage PPC campaigns to maximize client ROI and drive impactful results.
  • Collaborate with other departments to ensure brand consistency and impact across all digital touchpoints.
  • Engage and grow social media presence to captivate audiences and drive engagement.
  • Measure and report on campaign performance, evaluating against key goals like ROI and KPIs.
Requirements and Education:
  • 2-5 years of marketing experience, with a focus on local small businesses.
  • Proficiency in website analysis tools like Google Analytics and Google Search Console.
  • Strong knowledge of on-page optimization, technical SEO, keyword research, link building, and content strategy.
  • Excellent copywriting and editing skills.
  • Proficiency with major digital marketing channels and social media tools.
  • Experience with photo and video editing tools like Canva and Adobe.
  • Strong knowledge of WordPress/Elementor.
  • Experience managing and optimizing business listings on platforms like Google Business Profile and Apple Maps Business Connect.
  • Excellent analytical, problem-solving, and communication skills.
  • Understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
About 1-Stop Design Shop:

We are a fast-growing, full-service digital marketing and design agency. We provide branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to medium-sized businesses. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits and Perks:
  • Competitive compensation
  • Excellent work environment
  • Career advancement opportunities
  • Creative casual dress code
  • Laid-back work environment
  • Flexible schedule
  • Committed to an effective work/life balance for all employees
  • Paid time off with 11 paid holidays
  • Small team environment
  • Free coffee and tea
  • Employee benefits


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