Category Development Manager
5 days ago
At Newell Brands, we are seeking a highly skilled Manager, Category Development to lead our business segment in delivering Category Leadership in the marketplace. This role will drive sustainable retailer category growth and advantage brand presence in aisle and online for our portfolio of iconic brands.
Key Responsibilities:- Develop and update Category 101s and build Category foundational insights library for external use
- Partner with Brand and Sales Planning to launch and update category playbooks
- Develop national category selling stories regarding assortment, new items, and display/merchandising tactics that are aligned with the retailer/company objectives
- Disseminate national selling stories to Category Management team to customize for individual retailers
- Lead weekly discussions with sales leadership and/or business segment teams focused on category performance, volume drivers (decomps), and Driving, Shelving, Merchandising, Pricing (DSMP) tracking
- Create regular weekly and monthly reports to track DSMP performance
- Provide regular updates on category purchase dynamics including household penetration trends, buy rate, loyalty and basket measures
- Deliver advanced consumer panel behavior tracking including shifting analysis (quarterly), basket co-purchase and cross-purchasing analysis
- Gather competitive intelligence through a variety of tools and resources. Deliver competitive tracking to understand sources of volume (new buyers, switching and expansion) and trial and repeat.
- Bachelor's degree with a focus in Business, Marketing, Finance or related field, MBA preferred
- 5+ years of experience in a Category Development or Category Manager role
- Experience working in the Consumer Packaged Goods (CPG) industry is strongly preferred
- Advanced analytical skills and computer software proficiency (e.g. Excel, PowerPoint, SharePoint, etc.)
- Strong familiarity with syndicated data, measures and software (e.g. NPD, IRI,, etc.)
- Ability to operate independently given direction, and bring ideas and solutions to issues raised
- An ability to effectively work with, influence and connect with all levels of employees across multiple functions and geographies
- Ability to improve processes and gain efficiencies within those processes
- Excellent communication skills – both written and verbal
- Multi-channel experience and shopper understanding
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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Atlanta, Georgia, United States Newell Brands Full timeJob Title: Category Development ManagerNewell Brands is a leading global consumer goods company with a strong portfolio of well-known brands. We are seeking a skilled Category Development Manager to lead our business segment in delivering category leadership in the marketplace.Key Responsibilities:Category Expertise: Develop and update category foundational...
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