Senior Director, Influencer Marketing
3 days ago
About the Role:
We are seeking a highly skilled Senior Director, Influencer Marketing to join our team at Blue Yonder. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive influencer marketing strategy that drives brand awareness, thought leadership, and customer engagement.
Key Responsibilities:
- Develop and implement a global influencer marketing strategy that aligns with our business objectives
- Negotiate and oversee marketing partnerships with influencers and social media platforms
- Secure speaking opportunities for Blue Yonder executives and thought leaders
- Cultivate and nurture relationships with a wide range of influencers, including social influencers, paid media influencers, and technology advisors
- Regularly engage global influencers through briefings and event participation to deliver the latest Blue Yonder news and content
- Own the development and implementation of our organic social media strategy across various platforms
- Guide and collaborate with the broader marketing organization to drive social engagement and growth through compelling content and innovative social campaigns
- Develop and execute strategies to boost our executive and employee social advocacy programs
- Monitor social media trends and industry developments to stay relevant and timely
- Measure and analyze the impact of influencer and social strategies to optimize and drive continuous improvement
- Ensure all external-facing content is on brand and aligns with our corporate messaging
Requirements:
- Bachelor's degree in Communications, Journalism, Marketing, Business, Supply Chain Management, or a related field
- 10+ years of experience in B2B influencer marketing, PR, journalism, or social media within the tech industry
- Strong track record of building partnerships with influencers
- Strong understanding of the evolving social and media landscapes
- Passionate about storytelling with the ability to uplevel product narratives, simplify complex technology topics, and create compelling business content
- Prior experience managing teams and agencies
What We Offer:
- Competitive salary range: $152,688.89 USD
- Eligibility to participate in either the annual performance bonus or commission program
- Robust benefits package, including comprehensive medical, dental, and vision coverage, 401K with matching, flexible time off, corporate fitness program, wellbeing days, and a variety of voluntary benefits
About Blue Yonder:
We are a company that genuinely fosters inclusion and belonging, where everyone can share their unique voices and talents in a safe space. We are committed to a workplace that values diversity, inclusion, value, and equality (DIVE). We are proud of our diverse culture as an equal opportunity employer and continue to be guided by our core values.
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