Senior Manager of Genesis Owner Marketing

2 weeks ago


Fountain Valley, California, United States Genesis Motor Full time

Company Overview
At Genesis, we have redefined our approach to automotive excellence, merging performance, quality, design, and innovation into a cohesive offering.

Position Overview
The Senior Group Manager for Genesis Owner Marketing & Digital Operations is pivotal in shaping and implementing the marketing strategy tailored for Genesis owners, alongside enhancing digital service tools.

Key Responsibilities
1. Develop and execute integrated marketing campaigns aimed at boosting parts sales and enhancing customer satisfaction.
2. Lead initiatives for safety recalls and service campaign completions, alongside achieving service valet objectives.
3. Create engaging owner education content to foster deeper connections with the Genesis brand.
4. Drive the growth of the Genesis Connected Services vehicle population through innovative marketing strategies and educational promotions focusing on safety and feature utilization.
5. Implement a comprehensive decision-making and reporting platform to streamline business processes.
6. Oversee content management for MyGenesis and Genesis Tier 1 sites, particularly in aftersales.
7. Standardize digital service tool offerings, including online scheduling and technician video walk-arounds, to enhance customer experience.
8. Establish reporting mechanisms to support KPIs related to digital service tools and retailer performance.

Collaboration and Communication
Work collaboratively across the Genesis division to maximize program impact and business results in owner marketing and digital operations. Ensure clear communication of program KPIs, budget management, and expense reporting.

Employee Development
Provide mentorship and training to direct reports, ensuring they meet role requirements while preparing them for future opportunities within the organization.

Qualifications
- Bachelor's degree preferred; Master's degree is a plus.
- A minimum of ten years of relevant experience, with at least three years in automotive parts or service marketing.
- Strong verbal and written communication skills, with the ability to manage multiple priorities effectively.

Work Environment
This position may require travel of 0% - 25% and follows a hybrid work model.

Compensation and Benefits
Annual salary range: $137,000 - $203,000. Benefits include vehicle lease allowance, healthcare insurance, 401(K) matching, and additional wellness programs.

Equal Opportunity Employment
Genesis Motor is committed to maintaining a diverse and inclusive workplace, adhering to equal employment opportunity guidelines.



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