Marketing Manager, Oncology Precision Medicine and Diagnostics, ODL and Teliso-V

6 days ago

Mettawa, Illinois, United States AbbVie Full time
Job Description

The Marketing Manager, Oncology Precision Medicine and Diagnostics, ODL and Teliso-V will provide marketing support on companion diagnostics and biomarker functions, working closely with brand teams to develop diagnostic strategies for a new portfolio Oncology Diagnostic Liaison (ODL) field team and also support the launch of Teliso-V in NSCLC.

This individual will be responsible for developing diagnostic strategy with the other members of Commercial Oncology Precision Medicine & Diagnostics team and executing on the tactical plan with other internal and external teams (ODLs, Strategic Account Managers (SAMs), Oncology Specialists (OS), and diagnostic partners), with the ultimate goal of promoting education on companion diagnostic testing, developing new business relationships with pathology, and supporting test availability and test quality to ensure accurate and timely identification of appropriate patients for therapy.

The Marketing Manager (MM) does not have direct reports but must demonstrate the ability to lead without authority, work with ambiguity, and build a collaborative and integrated commercial team.

Key Responsibilities
  • Develop and implement effective marketing tactics and materials for the portfolio ODL field team focused on biomarker education and optimal operationalization of testing
  • Achieve alignment and effective execution related to field tools, analytics and reporting for the ODL team to stakeholders
  • Work cross-functionally with internal teams as well as AbbVie commercial field sales and analytic/support organizations to create, implement and optimize all necessary in-field team strategic initiatives
  • Work with internal Commercial Oncology Precision Medicine & Diagnostics team to develop and implement the national diagnostic strategies and activities for Teliso-V
  • Collaborate with external diagnostics partners as appropriate to execute U.S. joint commercial plans for Teliso-V
  • Master technical & market knowledge related to oncology Dx testing (e.g., IHC, NGS) and how it fits in the treatment paradigm of targeted therapies and/or genomically-defined tumors
  • Collaborate with training teams to ensure internal and external training needs for CDx are met
  • Contribute to the integrated strategy and annual planning process for Congresses and Sponsorships related to Teliso-V and the ODLs
  • Support Pathology External Expert (EE) engagements, inclusive of executing individual contracting engagements and potential advisory boards
  • Maintain constant channels of collaboration with internal Brand team to develop and execute brand-specific biomarker strategies as a part of the broader brand planning process
  • Oversee approval of Statements of Work, Purchase Orders, and consulting contracts, including coordination with relevant individuals and vendors, as required
  • Participate in the annual budgeting process to ensure appropriate funding to deliver on team objectives and manage projects to budget
  • Potential for other responsibilities as business needs evolve
  • Promote a culture of compliance and ensuring adherence to relevant policies and procedures related to planning and executing Precision Medicine and Diagnostics programming
Qualifications
  • Bachelor's degree
  • 7+ years of general brand marketing experience or 5+ years of experience in the pharmaceutical or diagnostic industry with project /agency management
  • Demonstrated clinical and business acumen in the diagnostic and/or oncology arena
  • Strong written and verbal skills; experience / comfort discussing scientific content
  • Concept of budget development and management for marketing programs and tactics
  • Strong collaboration and team orientation
  • Excellent project management skills and ability to balance multiple projects at once
  • Leadership and communication skills
  • Ability to foster strong relationships with senior management and external partners

Preferred:
Advanced degree in life sciences
Rare disease/oncology/precision medicine experience
2+ years of diagnostics (IVD or laboratory industry) experience
Thorough knowledge of diagnostic testing environment and pathology as applicable to biomarker testing requirements
MBA or other relevant Master's degree
Launch experience in pharmaceutical marketing or sales
Knowledge of marketing concepts within strategic planning process
Strong presentation experience and proficient PowerPoint skills
Demonstrated understanding of principles of market research to draw valid conclusions

Travel:
Ability to travel up to 20% of the time

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