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Email Marketing Specialist

2 months ago

Irving Texas, United States Apex Service Partners Full time
About the Role

Apex Service Partners is seeking a highly motivated and experienced marketing professional to join our team as an Email Marketing Specialist. As part of our marketing team, this role will be responsible for the execution of email marketing campaigns using templates and HTML.

Key Responsibilities
  • Produce and execute email and SMS campaigns, including programming emails from templates and HTML, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Create segmentation for email campaigns through CDP based on consumer analytics into the appropriate customer journey.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Partner with the CRM Manager and other business owners to create email concepts and campaigns that reflect brand look/feel/voice while achieving business objectives.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Manage a rigorous calendar of email deployment of email/text campaigns: ad-hoc, opportunistic, and journeys.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Requirements
  • Ability to execute email campaigns to communicate, educate, and call to action through a combination of various support services (HTML, Creative, Deployment, etc.) and hands-on execution within software solutions (Blueshift and Service Titan).
  • Hands-on experience in marketing automation platforms, preferably Blueshift, Hubspot, Salesforce Marketing Cloud, or Marketo.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Involvement in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Strong project management skills, Q/A adherence, and exceptional attention to detail.
  • Understand different audiences and how to communicate to them effectively.
  • Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process.
  • Strong organization and problem-solving skills.
  • Hands-on approach. Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables.
  • Ability to deliver results in a fast-paced environment.
  • Ability to interpret email reporting and results to maximize future deployments.
Preferred Qualifications
  • Undergraduate degree in digital marketing or a related field of experience.
  • 3-5 years experience in multi-unit CRM environments.
  • Understanding of dynamic templating language is beneficial.
  • High energy, bias for action, and personal accountability for results.
  • Data-driven decision maker.
  • SMS best practices.
  • Solid knowledge of CRM principles, customer journeys, and ESP/CDP tools.
  • Experience with CRM software and digital marketing tools and techniques.
About Us

Apex Service Partners is a leading provider of [insert industry/service]. We are committed to delivering exceptional results and building long-term relationships with our clients. Our team is passionate about innovation, customer satisfaction, and continuous improvement.