Marketing Content Implementation Specialist

1 week ago

Irving, Texas, United States Citigroup Inc Full time
Job Title: Marketing Content Implementation Lead

Join Citigroup Inc. as a Marketing Content Implementation Lead and play a key role in supporting the company's digital marketing automation and personalization efforts. As a specialist in Adobe Experience Manager (AEM), you will be responsible for implementing dynamic marketing content across multiple platforms, ensuring flawless execution and meticulous attention to detail.

Responsibilities:
  • Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences and campaigns in AEM.
  • Operate in AEM daily to create content fragments, apply metadata, and support authors in building marketing assets via online channels, email, and offline channels.
  • Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics, and reporting requirements.
  • Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
  • Work closely with marketing and design/creative leads to plan, design, and launch A/B and multivariate marketing tests using automated testing tools.
  • Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
  • Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
  • Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.
  • Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots, and launch.
  • Develop deep trust-based advisor relationships with key stakeholders and ensure high ratings on 'customer satisfaction' inquiries.
  • Scope problems, identify major issues, and actionable opportunities, help design solutions, and quantify potential impact.
Qualifications:
  • 6-10 years of experience in Marketing and retail bank/financial services industry experience.
  • Requires attention to detail, advanced project management skills, good communication, and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem-solving and sense of ownership.
  • Solid communication, presentation, and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Additional Qualifications:
  • 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
  • 4+ years of experience working in AEM and Digital Asset Management (DAM).
  • Deep knowledge of AEM as a product, its architecture, product lifecycle, and a strong understanding of AEM authoring capabilities, including publishing, shared content, and experience fragments.
  • Experience with applying metadata to assets and governing refresh cadence.
  • Experience working with Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate).
  • Demonstrated ability to communicate, collaborate, and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing, and/or creative teams.
  • Demonstrated ability to own multiple projects simultaneously, prioritize, and meet deadlines.
  • Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo).
  • Ability to demonstrate partnership and a will to win while driving success.
  • Proficiency in Microsoft Office products.
  • Exposure to managing multiple content channels with marketing or financial background or similarly heavy-regulated field.
  • Strong understanding of best practices, industry standards, and trends.
  • Proven team player with ability to work across all levels in a high intellectual, collaborative, and fast-paced environment.
Education:
  • Bachelor's/University degree, Master's degree preferred.

  • Content Marketing Manager

    4 weeks ago

    Irving, Texas, United States Gartner Full time

    About this RoleGartner is seeking a highly skilled Content Marketing Manager to join our Experiential Marketing team. As a key member of our team, you will be responsible for developing and executing a content strategy that drives engagement and conversion across our virtual and in-person sessions.Key ResponsibilitiesHost live virtual sessions and moderate...

  • Content Marketing Manager

    3 weeks ago

    Irving, Texas, United States Gartner Full time

    About this RoleGartner is seeking a highly skilled Content Marketing Manager to join our Experiential Marketing team. As a key member of our team, you will be responsible for developing and executing a content strategy that drives engagement and conversion across our virtual and in-person events.Key ResponsibilitiesHost live virtual sessions and moderate...

  • Digital Marketing Specialist

    2 weeks ago

    Irving, Texas, United States SNP Transformations, Inc. Full time

    Job OverviewSNP Transformations, Inc. is seeking a highly skilled Digital Marketing Specialist to join our Marketing organization. The ideal candidate will have 2-3 years of experience in digital marketing, campaign, and event management. The successful candidate will be responsible for contributing to the creation, layout, maintenance, and content of event...

  • Digital Marketing Specialist

    3 weeks ago

    Irving, Texas, United States Human Appeal Inc. Full time

    Email Marketing SpecialistHuman Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid and sustainable development programs. We are seeking an Email Marketing Specialist to join our team and contribute to our mission.Key Responsibilities:Develop and implement effective email marketing campaigns to engage with our audience...

  • Digital Marketing Specialist

    1 week ago

    Irving, Texas, United States Clubcorp Usa Incorporated Full time

    Digital Membership Marketing Specialist **About the Role** We are seeking a highly motivated and organized Digital Membership Marketing Specialist to join our team. As a key member of our digital team, you will be responsible for developing and executing new campaign creative, optimizing campaigns, and supporting other digital advertising and marketing...

  • Medical Content Specialist

    2 weeks ago

    Irving, Texas, United States UWorld Full time

    Join UWorld as a Medical Content SpecialistWe are seeking a highly skilled Medical Content Specialist to join our team at UWorld. As a Medical Content Specialist, you will be responsible for developing high-quality clinical and basic science content for our question banks. This is a unique opportunity to impact medical education using innovative tools and...

  • Social Media Marketing Specialist

    2 weeks ago

    Irving, Texas, United States Eight Under Golf Full time

    About Eight Under GolfWe are a premier indoor golf facility located in Las Colinas - Irving, Texas, offering a state-of-the-art golfing experience to enthusiasts and professionals alike. Our mission is to provide an accessible, year-round space for golfers to practice, play, and enjoy the game of golf, regardless of the weather outside.Role OverviewWe are...

  • Digital Marketing Specialist

    2 weeks ago

    Irving, Texas, United States Clubcorp Usa Incorporated Full time

    About the RoleWe are seeking a highly skilled Digital Membership Marketing Specialist to join our team at Invited. As a key member of our digital team, you will be responsible for developing and executing new campaign creative, optimizing campaigns, and supporting other digital advertising and marketing initiatives.ResponsibilitiesCreate relevant,...

  • Digital Marketing Strategist

    4 weeks ago

    Irving, Texas, United States SNP Transformations Inc Full time

    About the RoleSNP Transformations Inc. is seeking a highly skilled Digital Media Specialist to join our Marketing organization. As a key member of our team, you will be responsible for executing digital marketing strategies and campaigns that drive business growth and engagement.Key ResponsibilitiesDevelop and implement digital marketing campaigns across...

  • Digital Marketing Strategist

    4 weeks ago

    Irving, Texas, United States SNP Transformations Inc Full time

    About the RoleSNP Transformations Inc. is seeking a highly skilled Digital Marketing Specialist to join our Marketing organization. As a key member of our team, you will be responsible for executing digital marketing strategies that drive business growth and engagement.Key ResponsibilitiesContribute to the creation and maintenance of event webpages, ensuring...

  • Digital Marketing Strategist

    4 weeks ago

    Irving, Texas, United States SNP Transformations Inc Full time

    About the RoleSNP Transformations Inc. is seeking a highly skilled Digital Marketing Specialist to join our Marketing organization. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive business growth and engagement.Key ResponsibilitiesContribute to the creation and maintenance of event...

  • Marketing Specialist

    4 weeks ago

    Irving, Texas, United States Hire Up Staffing Services Full time

    Marketing Generalist RoleHire Up Staffing Services is seeking a creative and driven Marketing Generalist to develop and execute marketing campaigns, create engaging content, and ensure brand consistency.Key Responsibilities:Develop and execute marketing campaigns to drive business growthCreate engaging content to promote the brand and its servicesEnsure...

  • Senior Business Program Manager, Go-To-Market Content Strategist

    2 weeks ago

    Irving, Texas, United States Microsoft Corporation Full time

    Job Title: Senior Business Program Manager, Go-To-Market ContentJob Summary:We are seeking a highly skilled Senior Business Program Manager to lead our Go-To-Market Content efforts. As a key member of our Enablement & Operations team, you will be responsible for defining and executing a consistent framework for sales and marketing materials across...

  • Marketing Communications Specialist

    4 weeks ago

    Irving, Texas, United States CHRISTUS Health Full time

    Marketing Communications Specialist **Job Summary:** We are seeking a Marketing Communications Specialist to support the marketing related communications needs of designated business groups and departments. The ideal candidate will have a strong understanding of marketing principles and be able to develop and execute communications programs that drive...

  • Email Marketing Strategist

    4 weeks ago

    Irving, Texas, United States Human Appeal Inc. Full time

    Email Marketing SpecialistHuman Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid and sustainable development programs. As an Email Marketing Specialist, you will play a crucial role in creating a lasting impact and building a legacy.Key Responsibilities:Develop and execute email marketing campaigns to engage with our...

  • Marketing Director

    3 weeks ago

    Irving, Texas, United States Heidelberg Materials US, Inc. Full time

    Marketing Director Job DescriptionWe are seeking a highly skilled Marketing Director to join our team at Heidelberg Materials US, Inc. in Irving, Texas. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies across all digital and traditional channels, managing brand identity, and driving growth...

  • Marketing Coordinator

    4 weeks ago

    Irving, Texas, United States Red Oak Group Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly motivated and creative Marketing Coordinator to join our team at Red Oak Group, LLC. As a Marketing Coordinator, you will play a key role in driving our brand's success through innovative marketing strategies and campaigns.Key Responsibilities:Develop and implement marketing initiatives to enhance...

  • Marketing Coordinator

    1 week ago

    Irving, Texas, United States Avior Full time

    Marketing Associate Job DescriptionAvior is seeking a talented Marketing Associate to join our dynamic team. As a key member of our marketing department, you will be responsible for executing marketing campaigns, analyzing market trends, and supporting our overall marketing strategy.Key Responsibilities:Develop and Execute Marketing Campaigns: Assist in the...

  • **Demand Generation Marketing Specialist**

    1 month ago

    Irving, Texas, United States LineLeader Full time

    About LineLeaderWe're on a mission to help childcare centers thrive. Our software platform simplifies marketing, registration, payment processing, and operations for early education, childcare, and after-school care programs so staff can focus on their most important job: taking care of the children and families in their care. We're passionate about building...

  • Demand Generation Marketing Specialist

    4 weeks ago

    Irving, Texas, United States LineLeader Full time

    {"title": "Demand Generation Specialist", "description": "About LineLeaderWe're on a mission to empower childcare centers to thrive. Our software platform simplifies marketing, registration, payment processing, and operations for early education, childcare, and after-school care programs, allowing staff to focus on what matters most: caring for children and...