Digital Marketing Lead

6 days ago


Boston, Massachusetts, United States Directive Consulting Full time
Job Overview

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. Directive Consulting is seeking a skilled Digital Marketing Lead to join our team. As a key member of our social media advertising team, you will be responsible for developing and executing paid social advertising campaigns across various platforms, including LinkedIn.

About the Role

  • We are looking for a highly motivated and experienced individual to oversee and lead a collection of Social Media accounts.
  • Serve as direct support to client contacts, providing exceptional customer service and ensuring their needs are met.
  • Develop and maintain strong relationships with vendors and operational partners to ensure seamless execution of tasks and projects.

Key Responsibilities

  • Build and execute strategies for clients each quarter, driving growth and engagement through data-driven decision making.
  • Create, maintain, and optimize budgets for paid media campaigns, ensuring maximum ROI.
  • Deeply understand client positioning and unique value propositions, leveraging this knowledge to develop targeted marketing strategies.
  • Confirm lead routing is accurate within our CRM, ensuring efficient follow-up and conversion.

Requirements

  • 2+ years of experience working at a performance/digital marketing agency (bonus for B2B)
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
  • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Benefits to Support the Whole Person:
    • Mental - Access to certified therapists through Spring Health, membership to Headspace
    • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
    • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
    • Financial - Traditional and Roth 401(k) with a 3% company match
    • Bonus - Annual bonus based on tenure, which scales in total amount over time


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