Sales and Marketing Lead

6 days ago


Boston, Massachusetts, United States Life is Good Full time
Opportunity Overview

We are seeking a dynamic Sales and Marketing Manager to lead our team in Boston Seaport and Hudson, New Hampshire. As a hybrid role, you will have the flexibility to work from either location as you build your team and customer base.

About the Role

The ideal candidate will be a strategic thinker with 5+ years of B2B sales and marketing experience. You will play a key role in shaping our sales strategy, building strong relationships, and guiding our growing team to hit ambitious targets.

Responsibilities
  • Build and lead a team of sales representatives in various industries
  • Effectively manage key customer relationships
  • Develop comprehensive B2B marketing strategies tailored to the Ideal Customer Profile
  • Manage projects and ensure campaign deadlines are met
  • Collaborate with operations, product development, creative, and customer care teams
  • Create compelling content and marketing materials
  • Manage digital marketing campaigns across multiple channels
  • Lead the effort to generate and nurture leads
  • Plan and execute industry trade shows, events, and promotional activities
  • Analyze market trends and competitor activities to refine marketing strategies
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of B2B sales and marketing experience
  • Actionable understanding of B2B marketing principles and practices
  • Excellent project management skills
  • Able to effectively develop and execute successful marketing campaigns
  • Familiarity with CRM systems and marketing automation tools
  • Strong analytical skills and data interpretation
What We Offer

We offer a competitive salary range of $85,000 - $115,000 per year, depending on experience. In addition, we provide top-quality medical, dental, and vision insurance, flexible spending accounts, transit or parking reimbursement accounts, life, AD&D, short-term and long-term disability insurance, 401(k) with a match, paid time off, 10 paid holidays, Good Vibes Time (paid volunteer days), and Family Time. Our benefits package is designed to support your well-being and help you maintain a healthy work-life balance.


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