Digital Marketing Automation Specialist
3 weeks ago
Job Overview
We are seeking a seasoned Digital Marketing Automation Specialist to join our team at Marrina Decisions.
Salary: $120,000 - $180,000 per year
Job Description
The ideal candidate will be responsible for leveraging Marketo to drive consistent inbound lead traffic, employing all features available to maximize the top of the funnel and integrating with SFDC seamlessly.
Responsibilities:
- Lead strategic teamwork efforts to manage expectations from multiple groups
- Promote collaborative best practices of Marketo and SFDC
- Develop an in-depth understanding of Lead Management, Routing, and Life-cycle Management
- Drive strategic approaches considering optimization and scalability in marketing technologies
- Work with teams to review program requirements, identify areas of optimization, and update progress on email marketing campaigns
- Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
- Maintain large datasets, ensuring good data health and quality
- Monitor key performance metrics, dashboards, and flag leadership when action is required
- Manage Lead Quality, Scoring, and Routing in Marketo
- Assess ad hoc analytic project requests and determine the best approach and team members to support
- Advise marketing operations functions on data requirements necessary for desired analysis
- Ensure that data findings are visualized effectively to resonate with stakeholders
Requirements
- Familiarity with fast-paced matrixed organizations
- Program and project management skills are essential
- 3-5 years of Marketo experience, 2-3 years of Salesforce experience
- Self-motivated, passionate about marketing automation, and eager to learn and grow
- Team player with hands-on experience in dashboard creation and reporting
- Lead nurturing and scoring knowledge beneficial
What We Offer
Marrina Decisions is an Equal Opportunity Employer offering competitive benefits, paid time off, ongoing training programs, and opportunities for growth in the MarTech world.
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