Digital Marketing Analyst Lead

3 weeks ago


Boston, Massachusetts, United States Vue Health Full time

Job Title: Digital Marketing Analyst Lead

About Us: Vue Health is a leading provider of innovative healthcare solutions, and we're seeking an experienced Digital Marketing Analyst Lead to join our team.

Job Summary: We're looking for a skilled professional to lead our digital marketing efforts, focusing on customer reporting and implementation. As a key member of our team, you'll be responsible for designing and implementing our marketing technology stack, integrating various tools and platforms to enhance operational efficiency and drive measurable business growth.

Key Responsibilities:

  • Data Feed Management: Review client data feed requirements, onboard new requests, and deliver data feeds and files to clients.
  • Data Workflows: Implement and automate data workflows for customer reporting, integrating data from diverse sources to streamline operations.
  • Third-Party Integration: Lead the technical integration and management of third-party tracking tools and platforms for comprehensive campaign analysis and optimization.
  • Email and Web Development: Oversee and direct vendors supporting email and web development from a technical perspective, ensuring alignment with project goals.

Qualifications:

  • Bachelor's Degree: In Computer Science, Information Technology, or a related field.
  • Experience: Proven experience in digital marketing, web development, and data management.
  • Technical Skills: Strong technical skills in display ad management platforms (e.g., Google Marketing Platform, DoubleVerify), email marketing tools, and web development languages (HTML, CSS, JavaScript).
  • Salary: The estimated salary for this role is $80,000 - $110,000 per year, depending on location and experience.


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