Senior Brand Marketing Director
20 hours ago
Tonal is seeking a seasoned Senior Brand Marketing Manager to elevate our brand's presence in the premium fitness space.
Key Responsibilities:- Develop comprehensive brand marketing strategies that strengthen and enhance our brand positioning.
- Collaborate with senior leadership to align brand strategies with business goals and market trends.
- Monitor and analyze market trends, competitive landscape, and consumer behavior to inform strategic decisions.
- Lead the planning, execution, and optimization of high-impact marketing events and campaigns.
- Drive strategic creative brand integrations across various platforms and media to enhance brand visibility and resonance.
- Track and analyze the performance of brand initiatives, events, and campaigns using key metrics and KPIs.
- 7+ years of experience in brand marketing, with a significant portion in the luxury and premium sectors.
- Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
- Strong understanding of luxury market dynamics and consumer behavior.
- Proven excellence in developing and executing high-profile brand events and brand-building campaign efforts.
- Exceptional leadership and team management skills.
- Excellent communication, negotiation, and interpersonal abilities.
Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. We're passionate about building products that transform people's lives.
We believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don't just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds.
We're dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours.
If your experience aligns with what we're looking for (even if you don't check every single box), send us your application.
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