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Digital Marketing Strategist

2 months ago

Minneapolis, Minnesota, United States Perforce Full time
Job Title: SEO Strategist

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.

We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you'll work with and learn from some of the best and brightest in business.

Responsibilities:
  • Serves as a subject matter expert in SEO best practices and industry trends to assist in identifying new opportunities for Perforce business units
  • Collaborates with business unit teams on SEO and CRO strategy, providing recommendations, advisory, and assistance to increase rankings, optimize the digital user journey, and increase inbound lead generation
  • Analyzes web performance metrics using SEO tools (e.g. GA4, Google Search Console), and CRO (e.g. Google Analytics, TrenDemon, HotJar, Drift)
  • Independently conducts keyword research using tools such as BrightEdge
  • Performs regular audits and delivers data-driven insights to marketing teams
  • Manages projects in Hive for assigned brands
  • Collaborates with the web development team on technical SEO and site performance improvements
  • Assists in creating and maintaining documentation on best practices
Requirements:
  • Bachelor's degree required
  • 5-8 years of experience in SEO, CRO, and web marketing
  • Extensive experience with web analytics/SEO/CRO tools (e.g. GA4, Google Tag Manager, Google Search Console, BrightEdge/SEM Rush)
  • Experience in content marketing, and on-page SEO
  • High attention to detail
  • Strong organizational skills
  • Excellent communication, leadership, and project management skills
  • Strong presentation skills
  • Proficient in MS Office Suite
  • Excellent MS Excel skills. Must be comfortable with large data sets in MS Excel as well as complex functions
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously (agency experience a plus)
  • Understanding of data protection regulations and cookie consent compliance
  • Understanding of Web Content Accessibility Guidelines (WCAG) and compliance
  • Ability to commute to our HQ/Minneapolis, MN office 2-3 days per week
  • Google Certifications a plus

Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances.