Social Media Manager for LGBTQ+ Engagement
2 weeks ago
Company Overview:
Netflix stands as a premier entertainment platform, boasting 270 million subscribers across more than 190 nations, indulging in a vast array of TV shows, films, and games in numerous genres and languages. Members enjoy the flexibility to watch at their convenience, pausing and resuming as they please, with the freedom to modify their plans anytime.
Position Overview:
We are seeking a dedicated professional to join our social media division, concentrating on engaging with multicultural demographics. This role is pivotal in crafting and implementing customized, culturally significant, and inventive social marketing initiatives that genuinely connect with LGBTQ+ audiences through our original content and licensed offerings. The successful candidate will work collaboratively across departments to synchronize social strategies with broader marketing objectives, effectively relay these goals to stakeholders, and generate content that captivates these essential audiences across various social platforms.
Key Responsibilities:
- Formulate and implement social strategies aimed at reaching LGBTQ+ audiences on platforms such as Instagram, TikTok, Facebook, Twitter/X, Tumblr, YouTube, and others.
- Develop social strategies for relevant Netflix films and series, ensuring alignment with overall marketing campaign strategies, including target demographics, social content, and distribution across Netflix's social ecosystem.
- Oversee internal and external resources to execute social campaigns for titles and slates from conception through production and distribution.
- Collaborate with key partners across Creative Marketing, Publicity, Paid Media, Events, and more to create social strategies that align with business priorities related to LGBTQ+ audiences.
- Craft multi-title promotional narratives based on audience insights and existing channel highlights.
- Utilize social analytics and internal data to refine strategies, enhance creative outputs, and continually improve future campaigns.
- Serve as the primary contact for social strategy and creative across Marketing, Publicity, Content, and other teams focusing on LGBTQ+ initiatives.
Qualifications and Skills:
- Proven experience in executing broad, multi-platform marketing campaigns with a focus on nuanced, insight-driven social strategies.
- In-depth knowledge of effective practices across various social media platforms and experience in multi-channel distribution.
- Strong affinity for LGBTQ+ entertainment and cultural trends.
- Entrepreneurial mindset with a collaborative spirit, comfortable leading and supporting teams.
- Exceptional written and verbal communication skills.
- Ability to leverage data and creativity to produce engaging content that resonates with audiences.
- Proficient in managing multiple projects simultaneously in a dynamic environment while meeting deadlines.
- Skilled in building relationships and collaborating across diverse internal teams.
- Experience in working directly with filmmakers and adept at pitching and presenting ideas effectively.
- High adaptability to change and capacity to manage substantial workloads in a fast-paced setting.
- Commitment to understanding and embracing Netflix's unique culture.
Compensation and Benefits:
Netflix offers a competitive salary structure without bonuses, allowing you to choose your compensation mix between salary and stock options. The salary range for this position is $170,000 - $360,000. Comprehensive benefits include health plans, mental health support, a 401(k) retirement plan with employer matching, stock options, disability programs, and generous paid leave policies.
Netflix is committed to fostering a diverse and inclusive workplace, recognizing that a variety of perspectives strengthens our teams. We do not discriminate based on race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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Social Media Manager for LGBTQ+ Engagement
2 weeks ago
Los Angeles, California, United States Netflix Full timeCompany Overview: Netflix stands as a premier global entertainment platform, boasting 270 million subscribers across more than 190 nations, indulging in a diverse array of TV shows, films, and games. Members enjoy the flexibility to watch content at their convenience, with the freedom to modify their plans at any time.Position Overview: We are seeking a...
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Social Media Manager for LGBTQ+ Engagement
2 weeks ago
Los Angeles, California, United States Netflix Full timeAbout NetflixNetflix stands as a premier entertainment platform, boasting 278 million paid subscribers across more than 190 nations, indulging in a diverse array of TV shows, films, and games in various genres and languages. Members enjoy the flexibility to play, pause, and resume their viewing experience at their convenience, with the option to modify their...
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Social Media Manager for LGBTQ+ Engagement
2 weeks ago
Los Angeles, California, United States Netflix Full timeCompany Overview: Netflix stands as a premier global entertainment platform, boasting 270 million paid subscribers across over 190 countries, indulging in a diverse array of TV shows, films, and games. Members enjoy the flexibility to watch at their convenience, with the ability to modify their subscriptions at any time.Position Overview: We are seeking a...
-
Social Media Manager for LGBTQ+ Engagement
2 weeks ago
Los Angeles, California, United States Netflix Full timeAbout NetflixNetflix stands as a premier entertainment platform, boasting 278 million subscribers across more than 190 nations, indulging in a diverse array of TV shows, films, and games. Our members enjoy the freedom to watch content anytime, anywhere, with the flexibility to modify their plans as needed.Position OverviewWe are seeking a skilled...
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